ONAR Acquires Retina.ai to Enhance AI-Powered Marketing Predictions
TL;DR
ONAR's acquisition of Retina.ai enhances its predictive analytics, offering businesses a competitive edge in forecasting customer value and optimizing ad spend efficiency.
ONAR integrates Retina.ai's AI marketing intelligence with its Cortex engine to improve CLV, churn, and campaign ROI predictions through advanced data analytics.
By merging Retina.ai with its technology, ONAR aims to deliver more personalized marketing solutions, fostering better customer relationships and enhancing user experiences globally.
Discover how ONAR's strategic acquisition of Retina.ai is set to revolutionize marketing analytics with real-time insights and predictive intelligence.
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ONAR (OTCQB: ONAR), a marketing-technology firm and agency network, has signed a definitive agreement to acquire Retina.ai, a leading AI marketing intelligence platform known for early customer value prediction. The acquisition represents a significant strategic move to enhance ONAR's predictive analytics capabilities, particularly in forecasting customer lifetime value (CLV), churn rates, and campaign return on investment before committing advertising budgets.
The integration of Retina.ai with ONAR's existing Cortex predictive analytics engine will create a more robust SaaS offering that serves prominent brands including Unilever and Dollar Shave Club. This merger unlocks substantial cross-sell potential across ONAR's portfolio while further integrating real-time data insights that drive revenue growth through an AI-driven approach. The combination of technologies positions ONAR to deliver more accurate marketing intelligence solutions to middle-market and growth stage companies.
While financial terms of the deal remain undisclosed, the acquisition aligns with ONAR's ongoing strategy to expand its marketing technology capabilities through strategic acquisitions. The company maintains an active search for agencies to acquire and incorporate into its network, supported by its technology incubator, ONAR Labs, which focuses on identifying, developing, and commercializing innovative marketing technology solutions. For additional information about the company's developments, investors can access updates through the company's newsroom at https://ibn.fm/ONAR.
The acquisition underscores the growing importance of AI-powered marketing intelligence in today's competitive landscape, where early prediction of customer value and campaign effectiveness can significantly impact marketing efficiency and ROI. By combining Retina.ai's specialized capabilities with ONAR's existing infrastructure, the merged entity can offer more comprehensive solutions that address the complex challenges of modern digital marketing, particularly for brands operating in competitive consumer markets.
Curated from InvestorBrandNetwork (IBN)
