ONAR CEO Discusses AI-Driven Shift in Search and Marketing Landscape

ONAR Holding Corp. (OTCQB: ONAR), led by CEO Claude Zdanow, is leveraging its AI-powered marketing technologies to help mid-market companies grow revenue in the evolving era of AI-driven search and advertising. In a recent Forbes interview, Zdanow spoke about the seismic shift from traditional Google search toward AI-enhanced platforms. He explained that users are increasingly interacting with generative AI and chat interfaces instead of typing queries into search engines, and this transformation reshapes how companies must approach marketing.

Zdanow stated, "We're shifting from gaming Google's algorithm to engaging in real-time AI searches that respond directly to what we ask. That's the fundamental transformation unfolding right now." This shift represents a critical evolution in digital marketing strategies, requiring businesses to adapt to more conversational and intuitive search interfaces that prioritize direct engagement over traditional search engine optimization tactics.

ONAR agencies leverage AI and data analytics to optimize campaign performance, enhance customer targeting and improve operational efficiencies. The company's technology-first approach positions it to help businesses navigate this transition effectively. The move toward AI-enhanced platforms signifies a broader industry transformation where artificial intelligence becomes central to how consumers discover information and how businesses connect with potential customers.

The implications of this shift extend beyond marketing strategies to affect how companies structure their digital presence, allocate advertising budgets, and measure campaign success. As AI continues to reshape the search landscape, businesses that fail to adapt risk losing visibility and competitive advantage in an increasingly AI-driven marketplace. The transformation underscores the growing importance of AI literacy and adaptive strategies in maintaining market relevance.