ONAR CEO to Present on AI Language Models Reshaping Digital Commerce at GenAI Week 2025

ONAR (OTCQB: ONAR), a marketing-technology company and agency network, announced that CEO Claude Zdanow will deliver a keynote address at GenAI Week Silicon Valley 2025. His presentation, titled "From SEO to LMO: How AI Language Models Are Rewriting the Rules of AI-Driven Digital Commerce," is scheduled for July 14 from 12:00 to 12:20 p.m. PDT on the Align Stage. Zdanow will outline how Language Model Optimization (LMO) is replacing traditional Search Engine Optimization (SEO) and share four key strategies for brands to succeed in the evolving AI-first commerce landscape.

The significance of this presentation lies in the fundamental shift occurring in digital marketing and commerce. As artificial intelligence language models become increasingly sophisticated, they are changing how consumers discover, interact with, and purchase from brands. Zdanow's keynote addresses the urgent need for businesses to adapt their digital strategies beyond traditional SEO approaches that were designed for search engine algorithms rather than AI-powered conversational interfaces.

GenAI Week, taking place July 13–17 at the Santa Clara Convention Center, will host over 30,000 attendees and 400 speakers from across the generative AI ecosystem. This massive gathering underscores the growing importance of generative AI technologies across industries. The event serves as a critical platform for discussing how these technologies are transforming business operations, customer engagement, and competitive strategies.

The transition from SEO to LMO represents more than just a technical shift—it signals a fundamental change in how brands must approach digital visibility and customer acquisition. While SEO focused on optimizing content for search engine algorithms, LMO addresses how to optimize for AI language models that power everything from chatbots and virtual assistants to content generation tools and personalized shopping experiences. This evolution matters because it reflects how consumer behavior is changing in response to AI technologies that provide more conversational, contextual, and personalized interactions.

For more information about the company, visit https://www.onar.com. The implications of this shift extend beyond marketing tactics to broader business strategy. Companies that fail to adapt to LMO principles risk losing visibility in an increasingly AI-driven digital landscape where traditional search results are being supplemented or replaced by AI-generated responses and recommendations. Zdanow's four key strategies will likely address how brands can maintain relevance and competitive advantage as AI continues to reshape digital commerce fundamentals.

The timing of this presentation is particularly significant given the rapid adoption of generative AI technologies across commerce platforms. Major retailers, service providers, and content platforms are increasingly integrating AI language models into their customer interfaces, making understanding and optimizing for these systems essential for business success. This keynote provides practical guidance for brands navigating this transition at a time when many are still determining how to effectively leverage AI technologies while maintaining brand integrity and customer trust.