Avenue Z Announces Strategic Promotions to Strengthen AI Optimization and Communications Leadership

Avenue Z, the marketing and communications agency specializing in AI optimization and influence across media channels, has announced significant internal promotions that underscore its commitment to developing industry talent and expanding its strategic capabilities. The promotions position three standout team members in roles leading strategic communications, media relations, and the agency's award-winning AI Optimization solution, which helps brands gain visibility in AI search environments.

Libbie Wilcox has been appointed Vice President and Managing Director of Avenue Z's New York office, where she will integrate strategy across the agency's New York client portfolio and build high-performing teams. Known as a trusted advisor and executor for clients from early stages through IPO and crises, Wilcox has successfully managed high-profile accounts across the Alternative Asset and Venture Capital ecosystem, including Alan Patricof and Primetime Partners. Her leadership has contributed to the steady growth of Avenue Z's New York City office, where she spearheads new business initiatives and consistently wins new clients for the firm.

Bristol Jones has been named Vice President and Managing Director of Avenue Z's Miami office, overseeing one of the agency's fastest-growing communications hubs. Jones has been instrumental in leading communications strategy and PR delivery for Web3, blockchain, emerging tech, and payments clients such as Better.com, Cognigy, Sagard, and Fundbox. Her work has generated over 500 high-impact media placements in outlets including The Wall Street Journal, Bloomberg, TechCrunch, and Forbes, earning her recognition including PRWeek's Women to Watch and Business Insider's Rising Stars of PR awards.

Vincent Nezzer has been promoted to Vice President, Strategic Delivery, where he will oversee cross-functional initiatives including integrated media campaign execution and Avenue Z's AI Optimization solution. With deep experience in digital marketing and SEO, Nezzer has driven digital transformation for clients like Carter's, Kaplan Higher Education, and Groupon, building and scaling lead-generating SEO and content programs. He leads a team guiding delivery for complex, high-visibility projects across multiple disciplines from thought leadership content to AI ad creation and analytics.

These promotions reflect Avenue Z's ongoing commitment to nurturing talent from within while attracting top-tier industry leaders. The additions strengthen a leadership team known for aligning around innovative vision, a hallmark of CEO Jeffrey Herzog's approach to uniting industry talent under a common mission. With more than 30 years of experience leading the evolution of search, content, and media, Avenue Z delivers high-impact results across strategic communications, PR, and digital marketing through its proprietary, technology-driven approach. For more information, visit AvenueZ.com or their media outlet DrivingInfluence.com.