G6 Hospitality Launches AI-Powered My6 App to Enhance Guest Experience and Drive Bookings

G6 Hospitality, parent company of Motel 6 and Studio 6, announced the launch of the new My6 app featuring advanced AI personalization technology designed to transform the guest booking experience. The completely revamped consumer application delivers twice the performance speed with a 50% reduction in latency, offering improved booking experiences that directly benefit property visibility and occupancy rates across the hospitality chain's nearly 1,500 locations.

The cornerstone of the new My6 app is its proprietary AI-powered recommendation engine that intelligently connects guests with the most suitable properties based on their preferences. This technology proves particularly valuable for capturing the one-third of all searches for Motel 6 near me, ensuring properties receive maximum exposure to their most relevant potential guests. The app introduces dynamic homepage experiences and personalized deal offers tailored to each guest's preferences, driving higher conversion rates and increased bookings for properties.

Sonal Sinha, CEO of G6 Hospitality, emphasized the dual benefits of the new platform, stating that customers deserve a seamless, personalized booking experience while simultaneously driving more bookings to properties. The AI-powered features enable guests to find exactly what they're looking for faster, resulting in higher conversion rates and increased occupancy for locations. Early data suggests the new My6 app has already achieved a 14% year-over-year increase in direct bookings while reducing drop-offs in the reservation process.

Key features of the enhanced customer app include AI-driven recommendations and lister rankings that ensure the right guest connects with the right property at the right time. The personalized homepage tailored to guest preferences and locality caters to different customer segments, while the save and compare feature allows users to easily shortlist and evaluate properties to make informed decisions. Enhanced property showcasing includes AI-powered amenity tags, with Gen AI-based upgrades coming soon, along with an interactive map feature that improves navigation and highlights nearby attractions for better trip planning.

The development roadmap includes further AI-driven ranking improvements, enhanced filters, Google Pay and Apple Pay payment options, Tripadvisor review integration, and post-checkout rating capabilities—all designed to enhance the guest experience and drive additional revenue. The app also introduces customer-focused innovations including interactive neighborhood exploration maps and an intuitive booking process designed to reduce abandonment rates. My6 2.0 is available now for download on iOS and Android platforms, marking a significant step forward in digital hospitality technology.