Datavault AI Partners with GFT Rewards to Deploy ADIO Technology for Mobile Coupon Redemption

Datavault AI (NASDAQ: DVLT) has signed a strategic licensing agreement with GFT Rewards to deploy its proprietary ADIO(R) inaudible-tone technology across high-traffic venues, enabling real-time delivery and redemption of tokenized or cash-based mobile rewards. This partnership represents a significant advancement in Web3 retail marketing, as GFT Rewards will use ADIO(R) technology to power frictionless, passive coupon activation through encrypted audio signals embedded in ads and digital content. The technology allows brands to deliver personalized offers directly to consumers' mobile devices without requiring user interaction, creating a seamless experience for both advertisers and customers.

The financial implications of this agreement are substantial, with Datavault earning a fee per redemption processed through GFT's expanding platform, which spans airports, retail locations, entertainment venues, and ride-hailing networks. This revenue model positions Datavault to benefit directly from the growing adoption of mobile coupon technology. The global mobile coupon market is projected to surpass $1.6 trillion by 2030, making this partnership strategically important for both companies. The timing coincides with increasing consumer demand for personalized, instant rewards and the broader shift toward Web3 technologies in retail marketing.

ADIO(R) technology represents a breakthrough in acoustic science, using inaudible tones that can be embedded in various forms of media content without disrupting the user experience. This technology enables precise targeting and delivery of promotional content, addressing key challenges in mobile marketing such as user engagement and redemption rates. The encrypted nature of the audio signals ensures security and prevents unauthorized access to promotional offers, providing brands with greater control over their marketing campaigns. The technology's ability to work across multiple platforms and devices makes it particularly valuable in today's fragmented digital landscape.

This partnership has broader implications for the future of retail marketing and consumer engagement. By combining Datavault's acoustic technology with GFT Rewards' Web3 expertise, the collaboration creates new opportunities for brands to connect with consumers in physical spaces through digital means. The technology's application across diverse high-traffic environments suggests potential for widespread adoption beyond traditional retail settings. As consumer expectations continue to evolve toward more personalized and immediate experiences, solutions like ADIO(R) technology that bridge physical and digital marketing channels will become increasingly valuable for brands seeking to maintain competitive advantage in the evolving retail landscape.