ECGI Holdings' Uplist Ventures Backs AI Startup TrueToForm to Tackle $38 Billion E-commerce Returns Problem

ECGI Holdings (OTC: ECGI), a diversified holding company targeting innovation-led sectors, announced that its investment arm, Uplist Ventures, has completed its first deal by backing AI and 3D computer vision startup TrueToForm. The startup, also backed by MassChallenge, Dartmouth Angels, and Chicago Booth Angels, offers a patented AI body scanning platform designed to reduce e-commerce apparel returns—a $38 billion problem—by creating 97%-accurate digital avatars.

ECGI's own Pacific Saddlery brand already uses TrueToForm for custom fittings, demonstrating the practical application and immediate value of this technology within the company's existing portfolio. With over 50 clients and a pipeline of 25 brands, TrueToForm is scaling rapidly, indicating strong market demand for solutions that address the significant financial burden of apparel returns in the e-commerce sector.

The investment represents a strategic move for ECGI Holdings, with company executives stating that the deal signals their strategy to support high-impact founders across AI, blockchain, and health tech sectors. This approach aligns with the growing trend of traditional companies investing in technology startups that can provide innovative solutions to longstanding industry problems.

The significance of this investment extends beyond the immediate financial transaction, as it addresses a critical pain point in the retail industry. The $38 billion returns problem represents not just financial loss for retailers but also environmental concerns related to shipping, packaging, and potential waste of returned items that cannot be resold. TrueToForm's technology, which creates highly accurate digital avatars for consumers, has the potential to transform how people shop for clothing online, reducing the guesswork that often leads to returns.

For additional information about the company, investors can access the latest news and updates relating to ECGI in the company's newsroom at https://ibn.fm/ECGI. The backing from established organizations like MassChallenge and angel investor groups adds credibility to TrueToForm's technology and business model, suggesting strong validation from the investment community.

This investment by Uplist Ventures marks an important milestone for ECGI Holdings as it expands its portfolio beyond its traditional viticulture and luxury fashion holdings into the technology sector. The move demonstrates how traditional companies are increasingly recognizing the value of investing in innovative technologies that can disrupt established industries and create new opportunities for growth and efficiency.