Tiffany Guarnaccia, Founder and CEO of Kite Hill, will share her expertise on artificial intelligence's transformative effects on communications at the AI for Communicators conference in June 2025. Her session will focus on practical applications of AI for earned media amplification and integrated communications strategies, addressing how communicators can adapt to technological advancements. Guarnaccia will explore the evolving role of earned media, emphasizing that press releases remain relevant but now require writing for algorithms as well as human audiences.
The presentation will cover strategies for leveraging AI-powered integrated communications to engage audiences across multiple channels, highlighting the continued importance of trade publications for credibility and AI search algorithm visibility. Guarnaccia will stress the necessity of agility in dynamic environments, advocating for proactive thinking and strategic partnerships to ensure effective audience connection. Kite Hill brings firsthand experience from working with AI-driven startups, positioning the agency at the forefront of AI adoption in communications practices.
According to Guarnaccia, AI is fundamentally reshaping communications, marketing, and public relations approaches. The conference, taking place in San Francisco from June 3-5, 2025, will provide communicators with opportunities to learn about creating more efficient and engaging communications through AI implementation. Additional information about the event can be found at https://newsdirect.com/news/kite-hill-founder-and-ceo-tiffany-guarnaccia-to-speak-at-ai-for-communicators-conference-403815884. Kite Hill's experience with innovative brands, from startups to Fortune 500 companies, informs their perspective on effective messaging through brand strategy, content development, media relations, and digital experiences.
