Yuenglings Ice Cream Corporation Rebrands as Frequency Holdings to Pursue High-Impact Technology Ventures

Yuenglings Ice Cream Corporation has filed amended articles of incorporation with the State of Nevada to change its corporate name to Frequency Holdings, Inc., representing a strategic rebrand aimed at scaling a portfolio of high-impact technology ventures. The new identity, inspired by the capital-first Berkshire Hathaway model and the innovative playbook of Alphabet, emphasizes vertical leadership, operational independence, and long-term shareholder value creation. Rick Jordan, CEO of the company and founder of ReachOut, stated that the name "Frequency" reflects a focus on cutting through noise to deliver results, aligning with a vision built around clarity, speed, and purpose.

ReachOut, the company's flagship operating subsidiary, will continue its high-velocity acquisition strategy targeting IT and cybersecurity firms with revenues between $500,000 and $2 million in underserved regional markets. These acquisitions are integrated using ReachOut's AI-driven support model and scalable service stack, with Jordan emphasizing that the subsidiary is accelerating rather than slowing down. However, the rebrand to Frequency Holdings opens doors to incubate or acquire additional companies in areas such as digital identity, AI, and automation, moving beyond a single brand to build a broader platform for growth.

TRUSTLESS, an early-stage digital identity and data verification venture under Frequency, is designed to operate independently with its own leadership and capitalization path, serving as a starting point for other synergistic ventures within the ecosystem. The company confirmed that FINRA review for the name and symbol change is ongoing, with the Nevada filing marking the formal transition of its corporate identity; public markets will be updated upon final approval. Jordan highlighted that the change reflects the real architecture of the business—a parent company with scalable subsidiaries and a clear plan to build recognizable value in public markets.

The filing was submitted on May 9, 2025, and is expected to be reflected on state systems by May 12 or 13, with new social media accounts and a landing page at https://frequencyhold.com in development. This rebrand underscores the company's shift from its previous focus, positioning it to capitalize on emerging opportunities in technology sectors, which could influence its market presence and investor perceptions. For more details on regulatory filings, refer to the Securities and Exchange Commission at https://www.sec.gov, and the original release can be viewed on https://www.newmediawire.com.