Wendt Partners Establishes AI and Global Growth Practices to Enhance HubSpot CRM Capabilities
TL;DR
Establishing new AI and Global Growth practices gives Wendt Partners a competitive edge in providing cutting-edge solutions and expanding internationally.
Wendt Partners is launching AI and Global Growth practices to help clients leverage AI technology and develop cross-border growth strategies.
Wendt Partners' new AI and Global Growth practices aim to enhance client experiences, foster innovation, and facilitate global business growth.
Wendt Partners' AI Practice led by Terry Sullivan and Global Growth Practice led by John Crozier-Durham bring diverse expertise to drive technological advancement and international expansion.
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Wendt Partners announced the establishment of two new practice groups within its Growth Solutions line of business, focusing on artificial intelligence and global expansion strategies. The AI Practice will specialize in generative and agentic AI solutions delivered through the HubSpot CRM platform, particularly emphasizing HubSpot Breeze™, the industry's leading fully integrated customer platform AI toolkit. This practice aims to help clients maximize new Breeze capabilities and implement value-added solutions like CustomerIQ to enhance their CRM experience.
The AI Practice will be led by Terry Sullivan, one of the firm's Senior Growth Consultants, who brings over 35 years of experience as a marketing and sales executive in both B2B and B2C industries. Sullivan's extensive background includes serving as a CMO and executive leader, along with his role as an adjunct professor at Webster University where he has published three textbooks on marketing management, brand management, and international marketing.
Simultaneously, Wendt Partners is launching its Global Growth practice, which will focus on advising client companies on cross-border growth strategies while leading the firm's own expansion efforts in Canada, Central and South America, the U.K. and Europe, and Australia/Asia. This practice will be headed by John Crozier-Durham, a founding member of the firm's Growth Solutions consulting team, who brings proven global leadership experience as both an executive and attorney with expertise in cross-border expansion, U.S. market entry, Asia-Pacific market development, and financial strategy.
According to Doug Wendt, Co-Founder and Senior Partner of Wendt Partners, "HubSpot is a world leader in enterprise CRM technology and has set the standard now for two key growth priorities: the use of AI, and the ability to grow across borders." The establishment of these two practices positions Wendt Partners to effectively guide HubSpot clients through innovative endeavors in artificial intelligence implementation and international market expansion, leveraging the firm's expertise and HubSpot's market-leading platform capabilities.
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