Meridianbet Recognized by Oracle for AI Innovation in Gaming Industry

Meridianbet, the sports betting and iGaming division of Golden Matrix Group, has been featured on Oracle's Global Customer Reference Page, making it the first and only betting company from Southeast Europe to receive this recognition. This platform showcases the most advanced, high-impact projects implemented with Oracle technology, positioning Meridianbet alongside major global enterprises leveraging AI to optimize business operations.

The recognition underscores Meridianbet's leadership in AI-powered marketing, automation, and player engagement, setting a new benchmark for sports betting and iGaming operators worldwide. Meridianbet turned to Oracle tools to create fully integrated real-time marketing and player engagement systems that allow for instant customer segmentation, AI-driven personalization, and automated customer re-engagement campaigns. By analyzing player activity and response patterns, the system identifies optimal moments to engage users, significantly improving retention and marketing efficiency.

Oracle's tools have enabled Meridianbet to streamline marketing, optimize automation, and improve predictive analytics, making customer retention more efficient than ever. The complete story of this technological achievement is available at https://www.oracle.com/customers/meridianbet/. Instead of mass promotions, Meridianbet's AI model adapts in real time, sending highly targeted offers to players based on their habits and preferences, maximizing impact while controlling costs.

The data-driven approach has improved customer lifecycle value, lowered acquisition costs, and increased engagement efficiency while ensuring strict compliance with industry regulations. Meridianbet's AI-powered engagement model is not just transforming its B2C operations but also serving as a key driver of B2B growth, providing operators with scalable, high-performance solutions for player engagement, retention, and automation for third parties.

By leveraging AI-backed marketing automation and real-time data-driven engagement, Meridianbet enables partners to optimize acquisition costs, personalize user interactions, and drive retention at scale while maintaining high efficiency and compliance. This recognition further validates Meridianbet's standing as a technology-first company in the gaming sector, making it a high-value partner for operators looking to enhance engagement through enterprise-grade AI solutions.

Meridianbet has built and owned its technology from day one, a distinction shared by only 5% of gaming companies, ensuring faster innovation, seamless AI integration, and long-term cost efficiency. The company recently secured a Brazilian operating license, passing one of the industry's toughest tech certification processes, with its AI-driven customer acquisition and retention tools forming a core part of its long-term strategy to keep operational costs in check while scaling efficiently.