Entrepreneur Shares Key Strategies for Launching Businesses from Any Location

When Steve Bardol graduated from law school in 2010, the country was still suffering from the effects of the 2008 financial crisis, with legal jobs being scarce as many large firms had been reducing their attorney numbers and small firms lacked the capacity to hire. With minimal experience, Bardol established his firm from his low-budget apartment, meeting his first client, a child custody case, on his couch, which evolved into a three-day trial and launched what became Bardol Law Firm.

Bardol emphasizes leveraging technology as a critical factor for modern business success. He notes that AI is here to stay whether we like it or not, and lawyers and other business owners can use it for numerous tasks, such as systematizing processes, writing marketing content, or detailing hiring procedures. For those overwhelmed by AI, he suggests starting smaller with practice management software or billing software, which would be a welcome addition to many businesses. This approach allows entrepreneurs to build efficient operations from virtually any location.

Another key piece of advice is to forget stereotypes about how certain types of businesses should be run. For example, lawyers and law firms are very traditional, with many still operating from brick-and-mortar buildings and some viewing themselves as professionals above marketing. Bardol argues that the world has changed even for the most conservative industries, and all should embrace flexible work environments and the creative marketing available to them, breaking free from outdated norms.

Bardol also stresses the importance of educating oneself on SEO, noting that marketing is now almost exclusively online. He points out that statistics for billboards or magazine ads show that money is much better spent online, and anyone running a business must learn about SEO to gain an advantage over competition. The more educated one is, the better they can allocate resources toward effective online marketing strategies. For additional information, visit https://www.bardollaw.com.