DeepTarget's AI-Powered Marketing Platform Generates $2.4 Billion in New Account Balances for Financial Institutions

DeepTarget, a fintech innovator transforming data-driven marketing for financial institutions, announced its 2024 performance metrics showcasing the impact of AI-powered, personalized marketing in banking. Throughout 2024, the company's Digital Experience Platform served 2.4 million digital consumers based on 285 active financial institution contracts. By leveraging core banking data enhanced with artificial intelligence, DeepTarget's campaigns generated 3.6 billion ad impressions, resulting in 1,013,281 qualified leads and 129,336 new influenced account openings.

Financial institutions that deployed DeepTarget collectively influenced $2.4 billion in new account opening balances across loans, deposits, and commercial accounts from April through December 2024. These results showcase the vision of forward-thinking financial institutions who understand that digital engagement is not optional – it's imperative for growth in today's banking environment. The platform's fully managed service enables financial institutions to achieve these results without straining internal resources.

Key performance metrics resulting from product conversions influenced by AI and data-driven campaigns for their clients in 2024 include $19+ million in estimated new monthly recurring revenue, $1.3 billion in new loan balances, $1.1 billion in new deposit balances, and $14.35 million in new commercial account balances. These figures represent the total opening balances for a partial year from April 1 to December 31, 2024. Financial institutions today face a clear choice: meaningfully engage their account holders digitally or risk stagnation.

Our innovative clients are proving that when you transform core banking data into actionable intelligence and engage account holders with precision, the impact on growth is both substantial and measurable. For more information about DeepTarget's transformative approach to financial marketing, visit https://www.deeptarget.com to learn how AI-powered marketing can drive significant growth for financial institutions.