DeepTarget and FinGoal Partnership Enables Financial Institutions to Transform Transaction Data into Personalized Customer Offers

Community banks and credit unions can now increase their understanding to better serve their customers' needs through a new partnership between DeepTarget Inc. and FinGoal. By combining FinGoal's advanced transaction analysis and DeepTarget, financial institutions can transform routine transaction data into actionable insights that power highly personalized product recommendations and offers. This partnership helps enhance the solution for a widespread yet difficult challenge for financial institutions: getting the right offers in front of the right customers at the right time.

Every purchase, deposit, and transfer tell a story about what your accountholders need next. This partnership combines FinGoal's transaction intelligence with DeepTarget's AI-driven engagement platform to decode those stories and turn them into opportunities and results. Financial institutions can now spot which homeowners might need a little extra cash for home improvement or debt consolidation, identify small business owners ready to expand through their cash flow patterns, or recognize when growing families might need college savings accounts.

By delivering precisely timed, relevant offers based on real customer behavior, banks and credit unions can drive deeper relationships, increase product adoption, and grow revenue while giving customers the financial solutions they actually need, when they need them. David Nohe, CEO of FinGoal, stated that banks and credit unions know they need to compete on personalization but have been missing the tools to do it effectively. The partnership with DeepTarget bridges that gap by turning complex transaction data into clear growth opportunities with existing customers.

The key benefits include turning raw transactions into revenue opportunities by analyzing individual spending patterns, life events, and financial behaviors to identify perfect-timing opportunities for relevant product offers. The integration delivers deep personalization at scale by moving beyond demographic segmentation and using real transaction data to power AI-driven campaigns that are personally tailored to accountholders' current needs and financial journey.

Financial institutions can identify hidden sales opportunities by uncovering patterns in transaction data that signal key life moments and financial needs before competitors do. The solution automates the targeting and personalization process, continuously analyzing accountholder behavior to trigger personalized offers at the right moment through digital channels. It also measures beyond vanity metrics to optimize results through continuous tracking of deep performance metrics that translate into higher response rates, increased product adoption, and revenue growth.

Preetha Pulusani, CEO of DeepTarget, emphasized that financial institutions are sitting on a goldmine of transaction data but most cannot turn that data into actionable customer insights. By combining FinGoal's advanced transaction intelligence with DeepTarget's AI-driven engagement platform, banks and credit unions gain the power to spot opportunities in everyday transactions and automatically turn those insights into personalized offers that drive real revenue growth. This represents a fundamental transformation in how financial institutions understand and serve their customers.