NewsRamp Expands Press Release Distribution to Podcast Platforms to Address Digital Visibility Challenges
TL;DR
NewsRamp.com expands distribution to include podcasting, providing an edge in reaching target audiences on alternative platforms.
NewsRamp.com curates press releases into various content formats and syndicates them across its distribution network, including podcast episodes in 38 categories.
NewsRamp.com's innovative approach helps organizations reach wider audiences and make news more accessible through audio formats, improving engagement and relevance in a changing digital landscape.
NewsRamp.com transforms press releases into podcast episodes across 38 categories, reaching major platforms like Apple, Spotify, and YouTube.
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NewsRamp.com, a news marketing and syndication platform, has expanded its distribution network to include podcasting platforms, enhancing the syndication and engagement of press release content from major newswires. The press release distribution landscape faces unprecedented challenges from evolving SEO algorithms, duplicate content penalties, AI-driven search trends, and the rise of Search and Answer features, prompting organizations to reevaluate their strategies.
NewsRamp provides a technological solution to combat visibility challenges by transforming press releases into various formats including news articles, blog posts, persona-based summaries, and Zero-Click Marketing content. This content is syndicated across NewsRamp's proprietary network reaching websites, messaging channels, forums, newsletters, and social platforms. With the addition of podcasting platforms, NewsRamp further extends press release visibility beyond traditional search engines, helping organizations reach target audiences where they are most active.
David McInnis, founder of NewsRamp.com and PRWeb, explained that newswires may lack resources to keep pace with AI advancements, but NewsRamp offers continuously developed solutions integrated through their API at a fixed price per release. The platform now curates press releases into comprehensive audio summaries across 38 categories, distributing podcast episodes to major platforms including Apple, Spotify, YouTube, Android, Blubrry, iHeart Radio, Pandora, Castbox, Podcasts Index, and Deezer.
Mark M. Willaman, co-founder of NewsRamp, emphasized that most internet activity occurs outside of search, making it essential for press releases to be present on alternative platforms. By distributing releases in multiple formats, NewsRamp ensures news surfaces organically across search engines and platforms where audiences spend time. Ward Christman, Ecosystem Navigator of the HR Tech Alliances and sponsor of NewsRamp's Human Resources podcast channel, noted that turning press releases into podcasts engages wider audiences who prefer audio content, representing an innovative approach needed for industry relevance in the changing digital landscape.
Curated from Newsworthy.ai
