Flimp Report Reveals 70% Average Engagement in Employee Benefits Communications

Flimp, a leading provider of employee benefits communications and decision-support tools, announced the results of its 2023-24 Open Enrollment Case Study and Trends Report, showing an average engagement rate of 70% across campaigns from 235 employers in 14 industries and 842,000 employees. First-time users of Flimp's Digital Postcards saw an even higher engagement rate of 87%, demonstrating the appetite for multimedia and mobile-friendly benefits communications.

Flimp's Digital Postcards, which incorporate videos, benefits guides, and decision-support tools, continued to prove their effectiveness in reaching remote, in-office, and field-based employees. Built and hosted on the Flimp Canvas platform, Digital Postcards were distributed via email, text, and QR codes that were included on posters and printed flyers to further boost engagement. As a result of this more robust, multichannel approach to benefits communication, mobile views of these campaigns climbed to 19% this year.

The report revealed significant variations in engagement rates across different industries, with construction leading at 117%, followed by banking and financial services at 90%, and consumer products and retail at 89%. Wayne Wall, CEO of Flimp, stated that exceptional engagement rates contribute to high retention rates year after year, emphasizing that clients value the ability to create, distribute, and track performance of benefits communications to ensure employees are educated, engaged, and empowered.

Key metrics from the study include an average time on content of 1 minute, total campaigns numbering 255, and total actions taken reaching 415,733, which includes video views. Countdown clocks were used in over 37% of campaigns, while QR code engagement reached 70%, with mobile rates climbing to 29%. The full report, available at https://www.flimp.net, provides further details of campaign performance segmented by industry vertical, analyzing prominent brands such as AMC Theatres, New Balance, NPR, Swire Coca-Cola, and Tripadvisor.