The healthcare industry is experiencing rapid transformation with increasing demand for holistic and accessible care, particularly following the global pandemic. Brand Engagement Network (BEN) (NASDAQ: BNAI), an artificial intelligence company, is positioning itself to enhance support in this expanding sector through personalized patient engagement technology. The company utilizes AI-powered human-like avatars that can see, hear, understand, and respond to patient inputs while maintaining HIPAA compliance for sensitive medical information protection.
In August 2024, BEN entered a significant agreement with Members Only Health, a full-service concierge healthcare company, to develop AI assistants that provide 24/7/365 availability for patient needs. This partnership enables Members Only Health to scale its business more efficiently by deploying AI technology to support its growing client base while maintaining professional care coordination across its global network of providers and health plans. The concierge medicine market, valued at $6.7 billion in 2023, is projected to grow annually by nearly 10.4% through 2030, making such technological advancements increasingly crucial as the population ages.
BEN also established a partnership with INTERVENT International, a physician-led health coaching company, to incorporate human-modeled AI assistants into their scientifically proven health coaching programs. This collaboration aims to create a cost-effective, conversational support system that helps train coaches faster and serve more participants at lower costs than human interaction alone would allow. INTERVENT's CEO emphasizes that AI technology will not replace trained health coaches but will enhance their capabilities, creating a competitive advantage for those who leverage purpose-built AI solutions.
The company has strengthened its leadership team with the appointment of Richard Isaacs, MD, FACS, to its Board of Directors. Dr. Isaacs, recognized by Modern Healthcare as one of the 100 Most Influential People in Healthcare in 2021, brings extensive experience in healthcare technology innovation, including leading the development of Kaiser Permanente's electronic health record system. His expertise in implementing technology solutions that benefit both physicians and patients aligns with BEN's mission to advance industries requiring support through proprietary AI technology.
BEN's approach focuses on developing robust AI products that address specific industry needs rather than pursuing AI for its own sake. The company's partnerships and technological developments are expected to help drive the evolution of healthcare AI assistants, augmenting business processes from professional health coaching to patient engagement while improving access to specialized healthcare and potentially enhancing patient outcomes through informed decision-making and continuous support.
