OptiCool Technologies Appoints Lawrence Lee as First Chief Channel Officer to Drive Partner-First Growth Strategy

OptiCool Technologies, a leading provider of two-phase liquid cooling systems, announced the appointment of Lawrence Lee as its first Chief Channel Officer, reinforcing the company's commitment to a partner-first growth strategy during a period of unprecedented demand for high-density cooling driven by AI adoption. As CCO, Lee will lead the company's channel go-to-market strategy, focusing on recruiting, enabling, and scaling partners to deliver advanced cooling solutions directly to customers. This strategic move represents a significant shift in the market, which has traditionally been dominated by direct vendor sales, making advanced liquid cooling more broadly accessible through channel distribution networks.

Lee brings over 25 years of experience in corporate strategy, enterprise sales, and global channel development to his new role. His most recent position was Vice President of Global Partnerships & Alliances at Zenlayer, where he played a pivotal role in growing the company from $100 million to $400 million in annual recurring revenue by building a global partner ecosystem that included strategic relationships with major industry players. Under his leadership, the program received multiple Partner of the Year awards from recognized organizations including AWS, Equinix, and Digital Realty. Earlier in his career, Lee co-founded Unitas Global and developed its channel network from the ground up, which became a critical growth driver leading to the company's acquisition by Digital Alpha Advisors.

The appointment comes at a crucial time when the rapid adoption of artificial intelligence is creating unprecedented demand for high-density cooling solutions in data centers. Lee emphasized that OptiCool is uniquely positioned to meet this challenge through its channel-focused approach. By fully embracing the channel ecosystem, the company aims to create an environment where partners can bring advanced cooling solutions directly to their customers, enabling distributors and advisors to expand beyond traditional colocation offerings and deliver next-generation cooling at scale. This strategy not only accelerates OptiCool's growth as a leading supplier in the data center market but also provides partners with new revenue opportunities in the high-growth cooling sector.

At OptiCool, Lee will concentrate on enabling Technology Solutions Distributors, VARs, OEMs, distributors, and data center operators to capitalize on the surge in high-density workloads. His responsibilities include creating first-in-class channel sales agreements and driving partner-led engagement worldwide. By aligning product, marketing, customer success, and finance teams around partner needs, Lee will ensure the channel becomes a central driver of OptiCool's expansion strategy. The company's two-phase liquid cooling technology, which includes rear door heat exchangers using a two-phase liquid refrigerant design, helps data centers eliminate wasted energy, reduce cooling costs, and scale dense workloads without compromising performance. This appointment represents a strategic investment in channel development that could reshape how advanced cooling solutions are distributed and implemented across the data center industry.