A2Z Cust2Mate Appoints Fraser Neil as Chief Sales Officer to Drive Global Retail Technology Expansion

A2Z Cust2Mate Solutions (NASDAQ: AZ) has appointed Fraser Neil as Chief Sales Officer to lead the company's worldwide sales strategy with teams across North America, Europe and Israel. Neil brings nearly 30 years of experience in CPG, retail, SaaS and AI-driven technology solutions, most recently serving as Vice President of CPG at Trax Retail Ltd., where he consistently delivered revenue growth and product innovation. CEO Gadi Graus said Neil's expertise in bridging retailer and CPG needs will be pivotal in advancing Cust2Mate's vision of monetizing retail media, data and third-party services through its smart cart platform.

The appointment matters significantly as it positions A2Z Cust2Mate to accelerate the adoption of its innovative retail technology solutions during a critical period of transformation in the brick-and-mortar retail sector. Neil's extensive background in both consumer packaged goods and retail technology provides the company with strategic leadership capable of navigating the complex relationships between retailers and CPG brands. This move signals the company's aggressive expansion plans and commitment to capturing market share in the rapidly evolving smart retail space where technology is reshaping traditional shopping experiences.

The implications of this executive appointment extend beyond corporate strategy to the broader retail ecosystem. Neil's experience at Trax Retail Ltd., a company known for its computer vision and AI solutions for retail, brings valuable insights into data-driven retail transformation. His leadership is expected to enhance Cust2Mate's ability to deliver on its promise of turning routine shopping trips into engaging, rewarding experiences through AI-driven smart carts that personalize every in-store journey. The technology enables seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations.

For the retail industry, this development represents another step toward the integration of online and offline shopping experiences. Cust2Mate's smart cart solutions are transforming brick-and-mortar retail by bridging digital and physical commerce through interactive technology that guides and informs customers. The enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity, addressing critical concerns in automated retail systems.

The strategic importance of this appointment is further amplified by the growing emphasis on retail media networks and data monetization strategies. As retailers seek new revenue streams beyond traditional product sales, Cust2Mate's platform offers a compelling solution for monetizing retail media, data analytics, and third-party services. Neil's appointment strengthens the company's ability to capitalize on this trend, potentially accelerating the adoption of smart cart technology across major retail markets worldwide. The modular, all-in-one detachable panels can transform legacy shopping cart fleets into intelligent platforms, making the technology accessible to a wider range of retailers seeking to modernize their operations.