Signarama Leverages AI and Emerging Technologies to Transform Franchise Operations and Drive Growth

Signarama, the world's leading sign and graphics franchise, is intensifying its focus on artificial intelligence and emerging technologies to fundamentally change how franchisees operate, compete, and expand their businesses. As the company approaches its 40th anniversary in 2026, these strategic initiatives demonstrate Signarama's dedication to creating the sign shop of the future by integrating four decades of proven success with cutting-edge business tools.

As part of its 2025 growth strategy, Signarama has introduced several technology-driven enhancements designed to provide franchisees with improved financial insight, operational efficiency, and customer targeting capabilities. The company has partnered with RevScale to develop a new financial benchmarking platform powered by artificial intelligence that automatically collects, standardizes, and analyzes financial data, enabling franchisees to better understand their performance and identify growth opportunities. Additionally, Signarama has implemented a custom-built CRM platform that allows franchise owners to track sales pipelines, manage leads, and improve conversion rates with greater accuracy and ease.

The technology expansion includes enhanced use of data from the Install My Signs platform, providing franchisees with improved visibility into upcoming installation activities, particularly in commercial real estate, allowing them to proactively pursue new client opportunities. A.J. Titus, President of Signarama, emphasized the company's commitment to innovation, stating that as they approach their 40th year in business, they are investing in tools, technology, and partnerships that will carry the brand and its franchisees into the next four decades.

This technological transformation complements Signarama's ongoing investments in peer-to-peer learning and advanced training programs. Initiatives such as the P3 (Peer, Profit, Performance) program and the Masters Academy continue to help franchisees implement best practices, improve production and sales performance, and adapt to evolving customer needs. The company is also developing additional AI-driven capabilities, including automated design tools, smart inventory systems, and predictive marketing engines as part of its long-term transformation strategy.

The focus on innovation follows a record-setting year in 2024, during which Signarama signed 72 new franchise agreements and opened 15 new locations. With a goal of reaching 400 U.S. locations by year-end and as part of the United Franchise Group family of affiliated brands, Signarama is well-positioned to maintain its leadership position in a signage industry that is undergoing rapid technological evolution and transformation.