Optime Launches Video2Market Platform Transforming Partner Marketing with AI-Powered Links

Optime, the leader in channel marketing automation, has launched Video2Market (V2M), representing a seismic shift in how vendors and partners drive demand. The platform compresses the entire partner marketing experience into a single, AI-powered link, delivering 77% engagement and real-time leads directly to partner representatives' inboxes. This innovation moves beyond traditional channel marketing automation into what the company calls Partner Demand Automation.

The V2M platform extends beyond conventional channel marketing automation, evolving into a cutting-edge demand generation engine designed specifically with partner sales in mind. According to Maria Martin, CEO and Founder of Optime, partner marketing has long been stuck in static campaign portals, but V2M flips that model by giving sales representatives a voice, a reward, and a real reason to share marketing content. The platform combines AI-driven personalization, multi-layer interactive video campaigns, real-time lead delivery, and smart incentives packaged into a single, powerful link.

Claudio Ayub, Chief Revenue Officer at Optime, described V2M as a game-changer for both the company and its customers, driving an unparalleled level of innovation across the industry. Unlike legacy TCMA that relies on static campaign syndication, V2M empowers both vendors and partners with actionable insights including demand sensing and buying groups engagement, driving higher adoption, accelerated growth, and stronger business relationships. The platform has been piloted in production with thousands of channel partners worldwide and is now available to current Optime customers within their familiar Video2Market environment.

What distinguishes V2M from traditional approaches is its delivery of Partner Demand Automation through a simple link. Vendor and partner representatives can share their own unique, personalized video links on social media, through direct mail, or even on WhatsApp to receive real-time leads directly in their inbox. The platform includes built-in channel incentives such as SPIFFs, points, and passthrough MDF, along with AI personalization for industry verticals, buyer personas, tone, language, and other critical marketing elements. All release upgrades are detailed in the Optime Release Notes available through the company's platform.

Optime will host a live webinar titled "It's Not Just TCMA Anymore, It's Partner Demand Automation in a Link" on October 14th, 2025, showcasing V2M in action. The webinar represents an opportunity for organizations to understand how this new approach transforms partner engagement and demand generation. The platform's availability to current customers marks a significant advancement in channel marketing technology, positioning companies to engage with their partners and customers in entirely new ways that drive measurable results and business growth.