Newsworthy.ai Enhances Platform with Brand Newsrooms, eCPC Reporting, and Premium Distribution

Newsworthy.ai announced three significant platform enhancements designed to make news distribution more effective, measurable, and organized. The updates include Multiple Brand Profiles & Newsrooms, Enhanced Reporting with eCPC, and a New Dashboard Experience, reinforcing the platform's position as an advanced, marketing-focused newswire. Unlike traditional press release services focused primarily on media outreach, Newsworthy.ai addresses modern digital marketing needs including brand mentions, discoverability, and AI optimization.

The platform continues to publish across hundreds of websites and achieve Google News indexing while transforming each release into multiple unique formats such as articles, blogs, FAQs, TLDRs, podcasts, and Zero-Click assets. Content is intelligently routed to appropriate platforms, with every release structured for EEAT alignment and LLM ingestion to enhance visibility in AI-powered search and generative answers. The Multiple Brand Profiles & Newsrooms feature allows users to create unlimited brand profiles that auto-populate datelines, logos, contacts, and images for faster publishing. Each brand receives a dedicated, SEO-optimized newsroom with a custom URL at newsworthy.ai, centralizing all releases in one easily shareable hub while showcasing brand descriptions, social media links, media kits, and agency contacts for seamless media collaboration.

Enhanced Press Release Reports now include effective cost per click (eCPC), providing marketers with a clear, ROI-driven metric. The redesigned reporting dashboard lists all releases with quick access to detailed clipping reports and shareable links for teams or clients. Reports display every pickup destination with live links, engagement metrics, and charts showing reads and shares across Newsworthy's network. With average eCPCs under $0.25—and declining toward zero as releases continue generating reads—press releases become one of the most cost-effective and enduring marketing tactics compared to ads or social media boosts. The New Dashboard Experience offers a comprehensive snapshot of all activity including press release credits, total releases by brand profile, cumulative engagement, and lifetime eCPC across all press releases, enabling marketers to quickly assess campaign cost-effectiveness.

In addition to platform upgrades, Newsworthy.ai now offers enhanced premium distribution options. Companies can upgrade press releases for pickup on Yahoo! News, AP News, MarketWatch, Business Insider, and more than 200 additional outlets through NewsRamp.com. This provides brands with AI-driven multi-format content creation and amplification combined with the credibility and visibility of placement on globally recognized news sites. Mark M. Willaman, Co-founder of Newsworthy.ai, stated that these enhancements redefine press releases as a long-term, ROI-driven marketing channel where marketers can clearly see how press releases outperform other channels on cost-per-click while driving lasting brand mentions and visibility in both search and AI-generated answers.

David McInnis, founder of Newsworthy.ai and founder of PRWeb, emphasized the platform's cutting-edge approach to AI optimization, tackling challenges such as duplicate content penalties, EEAT structuring, and zero-click content strategies that the broader industry has yet to fully address. Newsworthy.ai's evolution is powered by its proprietary amplification engine, NewsRamp.com, which extends each release's reach into vertical and local news sites, podcasts across 38 categories, newsletters, forums, social feeds, and 12 language translations while creating unique, curated content from every press release for unmatched discoverability and engagement.