Digital Impact Awards Recognize Credit Unions for Data-Driven Member Engagement Success

DeepTarget Inc., a financial technology company specializing in AI and data insights for community financial institutions, in partnership with Access Softek, an omnichannel digital banking provider, announced the five finalists and grand prize winner of their annual Digital Impact Awards during the Access Softek Client Conference held in Jackson Hole, Wyoming. The awards recognize credit unions that are redefining member engagement through intelligent, data-driven digital experiences using DeepTarget's Digital Experience Platform within Access Softek's digital banking environment.

Lebanon Federal Credit Union's innovative loan calculator initiative was selected as the grand prize winner. The interactive tool helped members estimate monthly payments for auto loans, personal loans, mortgages, and other products, empowering them to make confident, informed financial decisions. This data-driven approach proved highly successful, generating 470 new loan account openings and demonstrating the measurable business impact of intelligent digital engagement. The calculator initiative reflects the credit union's commitment to providing members with tools and knowledge needed for sound financial decision-making.

The four additional finalists recognized for their outstanding results and creative use of AI-driven digital engagement included Crane Credit Union for its High-Yield Checking predictive model initiative, Levo Credit Union for its mortgage pre-approval program, Michigan School & Government Credit Union for its 2025 spring auto lending campaign, and Rio Grande Credit Union for its car payment initiative. These institutions, all experienced DeepTarget users, exemplify how intelligent personalization and data insights can elevate digital banking engagement, deepen member relationships, and drive measurable growth.

The Digital Impact Awards highlight the growing importance of data-driven digital strategies in the financial services industry. By leveraging AI-powered platforms like DeepTarget's Digital Experience Platform available at https://www.deeptarget.com, credit unions can transform routine digital interactions into meaningful engagement opportunities that directly impact business metrics. The success stories from these award-winning institutions demonstrate how targeted digital initiatives can generate substantial loan growth while simultaneously building member trust and loyalty through personalized financial guidance.

Financial institutions continue to face increasing pressure to deliver more personalized digital experiences while maintaining operational efficiency. The recognition of these credit unions through the Digital Impact Awards provides valuable case studies for other community financial institutions seeking to enhance their digital engagement strategies. The measurable results achieved by these organizations underscore the potential for AI-driven personalization to drive both member satisfaction and business growth in an increasingly competitive financial landscape.