Haier Smart Home Reports Strong Q3 2025 Growth Driven by Premium Strategy and AI Integration

Haier Smart Home Co., Ltd. reported robust financial performance for the third quarter of 2025, with revenue increasing 9.5% to RMB 77.56 billion and net profit attributable to the parent company rising 12.7% to RMB 5.34 billion. The company's nine-month operating cash flow reached RMB 17.49 billion, reflecting strong financial health and operational efficiency. This sustained growth stems from Haier's strategic focus on premium product mix, AI-led operations, and user-centric manufacturing approaches that have consistently improved revenue, profitability, and cash generation across global markets.

The company's core strategy revolves around three key pillars: developing high-velocity blockbuster products, embedding artificial intelligence throughout the value chain, and bringing production closer to end users. This integrated approach has enhanced product mix quality, accelerated operational speed, and improved margins across all business segments. In China, Haier streamlined its product portfolio around high-performing blockbusters and smart home suites that increase household value, with suite penetration reaching 36% at Casarte and 15% at Haier by the end of September.

Domestic market achievements included the Leader Multi-wash series surpassing 200,000 units sold and AI-enhanced one-inventory operations driving higher customer conversion and fulfillment rates. County-level coverage expanded to 86%, while direct-to-user orders surged from 26% to 74% since April. The home air-conditioning segment demonstrated particularly strong momentum, delivering revenue growth exceeding 30% during the third quarter through faster fulfillment capabilities. These domestic successes highlight the effectiveness of Haier's localized strategy and technological integration.

Internationally, Haier Smart Home's local-for-local manufacturing strategy and premium upgrade initiatives generated broad-based growth despite mixed global economic conditions. In North America, the business maintained resilience amid a soft housing market, with premium mix improvements and the Air & Water business posting approximately 20% year-on-year growth. European markets saw sales shifting toward higher-priced products, with X-series units priced EUR 599+ increasing from 17% to 25% of the total product mix, while HVAC revenue grew over 30% in the third quarter.

Emerging markets showed particularly strong performance, with South Asia growing over 25%, Southeast Asia rising more than 15%, and Middle East & Africa climbing more than 60% on a nine-month basis. The company enhanced its regional supply chain with the new air-conditioning park in Chonburi, Thailand, which began production in September 2025 with a planned annual capacity of six million units. This facility strengthens Haier Smart Home's regional supply capabilities and export agility across Asian markets. Logistics and fulfillment improvements in Europe were achieved through consolidated operational footprints and optimized EU distribution hub operations.

Haier Smart Home continues to balance innovation with financial discipline, maintaining its AA ESG rating from MSCI and remaining listed on the 2025 Fortune Global 500 ranking of the world's largest corporations by total revenue. Looking forward, the company plans to scale its blockbuster-and-suite strategy, deepen AI applications across planning, supply, and service functions, and expand regional teams' capabilities through local manufacturing to ensure faster responses to user needs across varying market cycles. The company's consistent performance across diverse geographic markets demonstrates the effectiveness of its adaptive global strategy and technological innovation focus.