Nix Innovation Launches to Transform Retail Through AI and Experience-Focused Ventures

Nix Innovation has officially launched after a year of quiet work focused on building what shopping will look like in the future. Founded by entrepreneur Amir Salehi, Nix Innovation is a global venture studio that works only in the retail and eCommerce space. The studio builds and scales companies that use artificial intelligence and deep technology to solve the real problems faced by modern retailers.

At Nix Innovation, we wanted to move past surface fixes and reach the root of why retail systems often fail, said Amir Salehi, Founder and CEO. I have seen eCommerce brands struggle with challenges such as high shopping cart abandonment and increasing return rates. Many try to solve them by sending more emails or text alerts instead of improving the experience itself. The real solution begins with understanding how people behave, designing better journeys, and connecting technology with human feeling.

That is why we began by addressing the return rate problem through our first two ventures, DialoBuy and Xanavo, both built with a strong focus on experience. For us, experience is more than the layout of a page or the steps of a checkout. It is the entire sense of shopping, how it feels, how easy it is, and how connected the customer becomes to the brand.

The name Nix represents the idea of rejecting old methods and starting from zero. It reflects the studio's belief that solving modern challenges requires rethinking problems from the beginning rather than fixing what already exists. Nix Innovation is also built to be founder friendly. The team works with founders who are not easy to find, people who think differently, move fast, and challenge what is accepted.

All ventures within Nix Innovation share a common technology foundation known as the shared tech core. This structure allows every company to grow faster and learn from one another. The studio follows what it calls the Lego strategy, where each venture is designed as a piece that connects with others in the ecosystem, creating strength and shared growth with every new build.

Nix Innovation now enters the public stage with two ventures already active, one of which has gained early traction among European retailers. Xanavo helps online stores deliver a mobile experience that feels as smooth as an app but runs directly through the browser. It uses artificial intelligence to personalize every step and improve product discovery, helping brands connect with shoppers and reduce friction throughout the buying journey.

DialoBuy gives every online store its own virtual salesperson, bringing the warmth of in-store service to online shopping. Customers can ask questions, explore products, checkout, and make confident decisions through simple conversation. Several retailers are already using DialoBuy to create a more personal and enjoyable shopping experience.

Nix Innovation focuses on the key issues that continue to limit the growth of retail and eCommerce including user experience friction, return rate challenges, logistics complexity, and performance gaps. The studio is one of the few venture studios in Europe with this exclusive focus, bringing a level of specialization that the industry has not seen before. Through its founder friendly model, shared tech core, and Lego strategy, Nix Innovation brings together creative founders and practical innovation to shape the future of how people shop.