GEO Ready Launches AI Visibility Assessment Tool for Small Businesses

GEO Ready has introduced an AI visibility assessment, a diagnostic tool designed to help businesses understand how modern AI assistants interpret their websites, including widely used platforms such as ChatGPT, Gemini, Claude, Perplexity, and Grok. While a handful of AI visibility tools have begun to appear, the market remains new and fragmented. GEO Ready is one of the first platforms built specifically for small businesses, offering a practical and free assessment at a time when many SMBs are experiencing unexplained declines in Google Ad performance and organic search traffic.

Consumers are shifting away from traditional search engines toward AI assistants and generative Q&A platforms. ChatGPT is on track to hit 700 million weekly active users, as reported by OpenAI. AI Overviews appear on 84% of Google queries, according to BrightEdge. Over half of all Google searches end without a click, per SEMRush/SparkToro. One in three consumers uses AI tools to make purchase decisions, McKinsey reports. 84% of users trust AI recommendations as much or more than search, according to HubSpot. "People are no longer just typing into Google, they're asking AI assistants," said Bailey Horne, co-founder of GEO Ready. "If your site isn't readable by these systems, you simply won't show up."

Industry research shows more than 70% of JavaScript-rendered websites may fail basic crawler visibility tests, according to Search Engine Journal and Onely. Over 60% require special rendering or hydration to be understood. Many AI systems rely primarily on raw HTML, structured content, and minimal JavaScript. This means that millions of businesses, especially those built on client-side frameworks such as React and Vue, may not be interpreted or referenced by AI assistants. "These platforms are becoming the new local recommendation engines," said Gavin Horne, co-founder. "But most websites aren't built in a way AI tools can easily analyze."

The idea for GEO Ready emerged when the founders noticed a sudden drop in website traffic for their own businesses. "When our Google Ads started underperforming without explanation, we knew something had changed," said Bailey Horne. "We learned that AI assistants were recommending entirely different websites. That's when we built GEO Ready, to give other businesses visibility into this shift." GEO Ready analyzes how AI engines interpret websites, including whether AI can understand the business, services, and location; whether content is structured for AI extraction; whether the brand appears trustworthy; and where the site appears in AI explanations.

The platform identifies key trust signals, content structure, and schema improvements AI systems expect, including entity clarity, content structure and formatting, trust indicators, structured data, and on-page content used by AI to generate answers. Businesses use the report to implement improvements and track how AI visibility evolves over time, including increased AI citations, higher recommendation frequency, and clearer AI descriptions of the business. As the broader category of AI visibility develops, GEO Ready aims to make this emerging discipline accessible, practical, and affordable for everyday businesses. GEO Ready allows small and mid-sized businesses understand how AI assistants read, interpret, and recommend their websites. Learn more at https://www.geoready.app.