Decile, an advanced analytics platform, has launched Luma, a conversational AI analyst designed to help ecommerce brands understand performance, uncover opportunities, and act faster by transforming complex data into clear, actionable insights. The AI tool combines ecommerce expertise with a trusted data foundation to interpret results, identify causes, and recommend next steps, delivering explanations behind performance shifts rather than just static charts and generic metrics.
Built on Decile's proprietary ecommerce data model, Luma is purpose-built for how brands sell, market, and retain customers. It generates brand-specific, multi-step analyses of real-time data in seconds through plain language inquiries, a task that would normally take human teams days or weeks to complete. The system explains why something happened and what to do next, creating data-driven stories that guide smarter decisions while replacing scattered dashboards and static reports with direct, conversational analysis requiring no manual reporting or data stitching.
"Brands have a plethora of data and platform tools to navigate, but the data is still very disconnected and it's hard to get clear and actionable answers when you need them," said Cary Lawrence, CEO of Decile. "We built our AI Analyst 'Luma' on a strong data foundation that draws on years of ecommerce expertise to power its models. Luma cuts through the noise and allows teams across the organization to access insights using plain language - just as they would ask an in-house analyst, only faster."
Early users have reported immediate value from the system. A fashion and apparel brand that participated in a private preview noted, "We just weren't doing the analysis because we didn't have time to pull reports and insights. We don't have a dedicated data analyst so it's been really helpful for marketing channel owners to be able to do this and do it quickly."
As AI extends deeper into ecommerce, marketers face challenges not only from data volume but from managing growing numbers of disparate tools and integrations. Across reporting platforms, analytics dashboards, apps, and advertising channels, performance insights are often fragmented and lack flexibility for unique brand definitions. Luma, built directly into the Decile platform, addresses this by consolidating data into one place, sitting at the intersection of a CDP, an analytics engine, and a built-in AI analyst to create a unified environment where teams can move from data to decisions in one step. The system brings clarity and direction to complex multi-step questions, empowering ecommerce operators to make informed, efficient, and confident decisions at scale. More information about how Luma AI works is available at https://decile.com/features/luma-ai/.
