United Franchise Group has appointed Christina Parsons as its Chief Intelligence Officer, a role focused on shaping strategic direction for data-driven integrations across point-of-sale systems, advertising platforms, and AI-powered tools. Parsons will implement technologies designed to improve decision-making and performance in marketing and sales, supporting both internal franchise development and the company's global network of more than 1,800 franchisees. Ray Titus, Founder and CEO of UFG, stated that Parsons' analytical expertise and prior experience as a vendor partner position her to deliver immediate value to the organization's brands and franchise owners.
Parsons brings over twenty years of digital marketing experience to the position, having previously served as Executive Vice President of Marketing and Creative Strategy at Marketing.com following its acquisition of DAS Group, a digital marketing company she founded and led. Her long-term collaboration with UFG as an agency partner provides her with in-depth knowledge of the company's operations and the challenges franchisors face when scaling campaigns. Parsons emphasized that her background enables her to quickly implement strategies leveraging search, attribution, customer modeling, and predictive sales analytics to capitalize on growth opportunities.
The appointment underscores UFG's commitment to leveraging advanced data analytics and artificial intelligence to enhance franchisee performance across its portfolio of brands, which includes Signarama, Fully Promoted, and The Great Greek Mediterranean Grill. For additional details about United Franchise Group and its affiliated brands, visit https://www.UnitedFranchiseGroup.com. Parsons holds a bachelor's degree from the University of Miami's School of Business and an MBA from Florida International University, bringing academic credentials to her practical experience in multi-unit franchise brand management.
