Nowspeed, an AI-enabled digital marketing agency, announced the launch of its Business Authority Service, designed to help organizations strengthen credibility signals that influence search visibility and AI-generated recommendations. As AI reshapes buyer research—from Google's AI-generated overviews to direct recommendations from AI tools such as ChatGPT, Gemini, and Microsoft Copilot—companies must ensure their expertise is consistent, visible, and easy to validate across digital channels.
The service addresses this shift by improving signals that both people and algorithms rely on, including business listings, review sentiment, authoritative mentions, and structured data. David Reske, CEO of Nowspeed, stated that while SEO and PR still matter, they are no longer sufficient alone. Authority is now shaped by how consistently a brand is represented across data sources that AI systems depend on for trusted entity information, product and service community sentiment, and thought leadership mentions in authoritative publications.
The Business Authority Service begins with a Business Authority Audit that benchmarks a company's authority signals across key online ecosystems and identifies gaps that can limit visibility and credibility. Nowspeed then delivers an action plan of prioritized improvements that can be implemented quickly and measured over time. Common actions include optimizing business profiles and major directories for accuracy and consistency, improving review generation and response practices, enhancing website structured data and schema to improve LLM readability, securing relevant mentions on authoritative sites, and tracking progress through a monthly Authority Scorecard.
Early client engagements have demonstrated the value of this structured approach to authority building. Robert Dean, Co-Founder of ILUM Solar, noted that Nowspeed stands out for their ability to translate strategy into execution, implementing campaigns and systems that directly supported growth while delivering measurable results. The Business Authority Service is offered as a standalone engagement for companies with existing SEO or PR programs, or as part of Nowspeed's broader pipeline growth offerings. More information is available at nowspeed.com/business-authority or through consultation scheduling at nowspeed.com/contact.
