Emplify Health has earned a gold-level certification as a Family Friendly Workplace, recognizing the organization's strong commitment to employee well-being and life balance. The certification followed a comprehensive evaluation of workplace policies including flexible work options, parental leave, healthcare benefits, and family-centered support programs. As a certified employer, Emplify Health is now entitled to use the Family Friendly Workplaces logo in its talent attraction and retention efforts and gains access to additional program benefits.
"At Emplify Health, we recognize that supporting a healthy life balance is critical to our employees' well-being and long-term success," said Scott Rathgaber, MD, CEO of Emplify Health. "This certification reinforces our commitment to fostering a workplace where our team can thrive both professionally and personally. When our employees feel supported, our entire community is stronger." The organization makes an annual conduit contribution to nonprofit organizations supporting families, selecting The Parenting Place in La Crosse and Encompass Early Education and Care in Green Bay this year.
Family Friendly Workplaces hosted simultaneous news conferences in La Crosse and Green Bay to honor this achievement. Wisconsin Governor Tony Evers attended the La Crosse event and delivered remarks recognizing Emplify Health's leadership and commitment to families. A news conference including Green Bay Mayor Eric Genrich was held in Green Bay to celebrate the certification. "In our conversations, Emplify Health was quick to recognize that supporting families not only strengthens their organization — it's also simply the right thing to do," said Neil Kline, Executive Director of Family Friendly Workplaces.
"Emplify Health is the largest employer to be certified as a Family Friendly Workplace, and we are thrilled that they are leading the way for employers across Wisconsin," Kline added. With Emplify Health joining the program, 71 employers across Wisconsin have been certified, covering over 24,000 employees and their families. This certification comes at a critical time as Wisconsin faces long-term workforce shortages that threaten the state's economic vibrancy. From now through 2050, Wisconsin's workforce is expected to shrink before stagnating, requiring strategic responses from employers.
"Emplify Health is the latest employer to join this effort to address our workforce shortage," said Kline. "They were quick to recognize the importance of strategically engaging with this challenge, and of securing Wisconsin's future economic vibrancy." For more information about Family Friendly Workplaces and its certification program, visit https://familyfriendlyworkplaces.org. Emplify Health's approach demonstrates how workplace policies supporting families can serve as both a moral imperative and a strategic response to broader economic challenges facing the state.
