Realcomm IBcon, the commercial real estate industry's longest-running technology conference, announced the theme for its 28th annual event: TechREset, Now to Next: Focus. Adjust. Accelerate. The conference will take place June 2-4, 2026 in San Diego, California, bringing together senior-level real estate executives and technology leaders to explore how emerging technologies are driving some of the biggest changes in the built environment's history. Since its founding in 1998, Realcomm IBcon has maintained its position as the industry's most trusted forum for navigating technology transformation, with the 2026 TechREset theme reflecting the unprecedented pace of innovation reshaping commercial real estate from artificial intelligence and automation to data analytics and smart building systems.
Jim Young, CEO and Founder of Realcomm, emphasized the significance of this moment, stating that the industry is at an inflection point unlike anything seen in the conference's 28-year history. The speed at which AI, automation, and emerging technologies are entering the marketplace requires the industry to reset how it thinks, plans, and executes. This year's theme focuses on helping leaders concentrate on what matters, adjust their strategies, and accelerate their organizations into this new technological era. Realcomm IBcon prioritizes curated, educational programming that delivers actionable insights for decision-makers navigating rapid technological change, bringing together CIOs, CTOs, and C-suite executives from the world's leading real estate organizations to explore how to harness emerging technology effectively.
Howard Berger, Managing Partner and SVP of Programs at Realcomm, noted that for nearly three decades, Realcomm IBcon has helped the industry navigate every major technology transition from early building automation to cloud computing to today's AI revolution. The TechREset theme acknowledges that the industry is not just adding new tools but fundamentally rethinking both business models and how buildings are designed, built, and operated. The conference's advisory community of industry thought leaders has shaped programming that will help attendees make sense of this transformation. Key conference highlights include 28 years of industry leadership as the original commercial real estate technology conference, the TechREset theme addressing historic transformation driven by AI and emerging technologies, and a senior-level audience of executives who control technology budgets and strategy.
Berger emphasized that what sets Realcomm IBcon apart is the quality and seniority of attendees, with sponsors and exhibitors returning year after year because they reach decision-makers who actually control technology investments. In a year defined by the need to reset and accelerate, access to senior leadership is more valuable than ever. The conference also features curated programming focused on actionable insights over theory, an established community with year-round engagement through forums and advisory groups, and premier San Diego location offering easy accessibility and world-class conference facilities. Realcomm IBcon 2026 registration is now open, with early bird registration expiring February 27, 2026.
