The partnership between Ortana and EMAM brings significant advancements to media management through integrated workflow automation, addressing the growing complexity of modern media operations. By combining Ortana's Media Aware Workflow Engine (MAWE) with EMAM's eMAM platform, organizations gain a comprehensive solution that transforms isolated point-solution silos into cohesive end-to-end workflows. This integration allows media, data, and metadata to move efficiently through business processes while abstracting technical complexity.
Simon Harper, Channel and Partner Manager at Ortana, explained how their technology facilitates migration: "eMAM is a great example of how Cubix Connect and our new Connect Widget can help customers easily migrate media and metadata from legacy MAM systems and LTO-based archives into eMAM in a controlled, repeatable way." The MAWE engine serves as the coordination layer between systems, providing the integration and orchestration that brings over 160 integrations into the eMAM ecosystem. This enables customers to connect to existing infrastructure and services while adding automation, metadata enrichment, and highly scalable workflow control during modernization efforts.
The expanded eMAM ecosystem now includes Ortana's portfolio of more than 160 API-based integrations spanning storage, cloud services, AI and machine learning, transcode, quality control, identity management, asset management, and archive platforms. This extensive integration capability allows eMAM customers to support a wider range of infrastructure choices and future-proof their environments as requirements evolve. With over 110 API integrated technology partners already available through eMAM, customers can select best-of-breed tools for complete integrated workflows tailored to their specific media management, creation, and distribution needs.
David Miller, President at EMAM, expressed enthusiasm about the collaboration: "We are excited to work together with Ortana to offer even more tools and flexibility for our customers." The combined solution enables organizations to leverage AI and manual tagging for powerful search capabilities, allowing users to quickly locate media across any storage or archive system. Collaborative editing and design tools further break down departmental, technical, and geographic barriers, while finished media can be shared through email and social media, used in newsroom and broadcast systems, or packaged for delivery to various platforms including streamers.
This partnership represents a practical, workflow-driven approach to media modernization that reduces migration risk and complexity while establishing foundations for scalable automation and long-term interoperability. The companies are showcasing their combined solution through upcoming events including a webinar on Tuesday February 17 (https://attendee.gotowebinar.com/rt/7318179422755201627) and the National Association of Broadcasters Convention in Las Vegas from April 18-22. Through extensive configuration options and dozens of channel partners worldwide, organizations can optimize the solution for immediate needs while easily scaling to meet future requirements across cloud, on-premise, and hybrid infrastructure environments.
