ALSO Holding AG (SIX: ALSN) announced a major initiative to help channel partners capture the growing European AI market, which is expected to reach USD 144 billion by 2028 according to IDC. The company has positioned itself as a trusted AI marketplace for the European channel, offering a curated catalog of agentic AI building blocks from leading vendors. The platform combines proven AI tools, AI-ready infrastructure, AI PCs, cybersecurity, vertical AI applications, and partner enablement into a scalable recurring-revenue platform. ALSO has also integrated AI solutions successfully deployed within its own operations, allowing partners and customers to benefit from proven real-world use cases.
To accelerate adoption, the company is launching its AI Elite Partner Program, designed to equip more than 140,000 resellers across more than 30 European countries with the capabilities to turn AI demand into practical customer solutions. Building on this foundation, ALSO has already delivered more than 1,000 training sessions and trained over 30,000 participants. Full platform functionality is scheduled to go live by August 2026.
As companies move from experimenting with AI to deploying AI agents that act within business processes, four critical questions emerge: execution quality (ensuring reliable outcomes and governance), cost control (managing usage and compute economics), data access (which data agents can access and under what policies), and deployment model (where AI workloads should run – locally or in the cloud). ALSO's approach is designed to help partners answer these questions and enable tailored solutions for individual customer requirements. Sensitive and routine tasks can run locally on the customer's own device or infrastructure, while tasks requiring external AI can be routed to the cloud. This helps customers protect confidential data, manage cost, and deploy AI agents with the appropriate balance of performance, security, and control.
Jan Bogdanovich, Chief Technology Officer of ALSO Holding AG, commented: "Major technology shifts need competent partners who enable adoption – that has always been the channel's job, and it is no different with agentic AI. The companies that will benefit most from AI won't be the ones with the most agents, but the ones who learn and adapt to new technology fastest without losing control. Our AI Elite Partner Program gives our resellers the expertise, tools, and ecosystem they need to turn AI opportunities into real customer outcomes."
ALSO Holding AG (ALSN.SW) is Europe's largest technology provider for the ICT industry, currently active in 31 European countries and in many countries worldwide via PaaS partners. The ALSO ecosystem comprises a total potential of more than 140,000 resellers, offering hardware, software and IT services from more than 800 vendors in over 1,680 product categories. More information is available at https://also.com. The main shareholder is the Droege Group, Dusseldorf, Germany, which is an independent investment and consulting firm under full family ownership. Further information on Droege Group can be found at https://droege-group.com.
