As enterprise sales organizations ramp up investments in artificial intelligence, a critical question looms: how can these technologies translate into tangible revenue gains? Altify, the Strategic Revenue Execution system built natively in Salesforce, aims to answer that question at Dreamforce 2026. The company has announced two exclusive events designed for enterprise sales leaders: an invitation-only Agentforce Lounge and a fireside chat with CEO Patrick Morrissey. These gatherings will provide a platform to explore how AI can be embedded directly into sales workflows to drive measurable results.
The urgency of this conversation is underscored by a common challenge: despite significant spending on AI, many sales teams struggle to see improvements in win rates or forecast accuracy. Altify's approach centers on MaxAI, an AI execution layer that operates inside Salesforce rather than alongside it. By integrating real-time account intelligence, deal qualification guidance, and relationship mapping at the point of execution, MaxAI seeks to close the gap between strategic intent and frontline action—a gap where revenue is often lost. According to Nigel Cullington, CMO of Altify, "Dreamforce brings together the world's most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers."
The Agentforce Lounge, running September 15-16 at the SPUR Urban Center, 654 Mission St, San Francisco, offers a private setting for senior sales leaders to engage with Altify's executive team, including CEO Patrick Morrissey, CTO Toby Hottovy, CSO Skeet Alderson, and CCO Bob Slaby. Attendees will have the opportunity to see MaxAI live inside Salesforce and network with peers facing similar challenges. Access is by invitation only, and qualified leaders can request a lounge pass here.
A key highlight is the fireside chat on September 16 at 10am, featuring Morrissey and guest enterprise sales leaders. The discussion will dissect why AI adoption often fails to improve win rates and forecasts, and what CROs should prioritize for 2027. Morrissey notes, "AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently. The session on September 16 is about getting honest about why that is and what to do about it." The session is exclusive to registered lounge guests, with limited seating available.
Altify's MaxAI is purpose-built for complex, multi-stakeholder deals, delivering methodology-specific guidance within Salesforce and other platforms like Claude, Microsoft Copilot, and ChatGPT. Customers include AWS, GE Healthcare, and T-Mobile. By demonstrating MaxAI's native integration, Altify underscores the importance of embedding AI into existing processes rather than bolting it on. For enterprise sales leaders, the message is clear: successful AI adoption requires not just tools, but a fundamental shift in execution strategy—one that Altify is poised to showcase at Dreamforce 2026.
