Jason McDonald Consulting, a consultancy specializing in digital marketing, SEO, Google Ads, and social media marketing, announced that Dr. Jason McDonald's new book, "AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing," has garnered its first ten reviews on Amazon. The book aims to demystify artificial intelligence for marketers, offering a hands-on approach to integrating AI into everyday business practices.
"AI is the 'new kid on the block.' Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing," said Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies. "My goal in writing the book was to create a practical guide that explains how marketers can use AI effectively and in a common sense way." The guide focuses on real-world applications rather than technical intricacies.
More information on the book can be found at jasonmcdonald.org/seo/ and jm-seo.org/books/ai-and-marketing/. The book is part of Dr. McDonald's 2026 Marketing series, which also covers SEO, Google Ads, and social media marketing. Rather than treating AI as magic, the book presents it as a tool to improve efficiency, generate ideas, analyze data, and reach customers more effectively.
The book adopts a "task-based" approach, helping marketers use AI for specific tasks like brainstorming content, conducting market research, analyzing data, and improving advertising. It also includes an appendix listing current AI tools. General-purpose platforms like ChatGPT, Gemini, and Copilot are discussed, but the emphasis remains on practical application.
The release of this book is significant because it addresses a critical gap in marketing education: how to use AI not as a novelty but as a core business tool. As AI becomes more prevalent, marketers need clear, actionable guidance. Dr. McDonald's book provides exactly that, and its early positive reviews suggest it resonates with readers seeking to stay competitive in a rapidly changing landscape.
The book also reflects Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course, set for January 2027, where an entire week will be devoted to AI and marketing. Students will explore AI's impact on SEO, content marketing, social media, advertising, and analytics, and learn to critically evaluate AI tools for real-world workflows.
Dr. McDonald also offers services as an expert witness in SEO, Google Ads, and social media. Attorneys can visit his website at jasonmcdonald.org for more information.
