naoo AG (Dusseldorf: NAO), operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a new product format that merges creators, artificial intelligence, maps, and local businesses into a single discovery experience. The first World, "Fresh & Groovy," developed with creator and DJ Dennis Bauer, guides users through Zurich's food, drinks, pop-up, and lifestyle scene. This launch marks the beginning of a gradual rollout, with additional creators including Steve Merson and Kevin Lutolf set to build their own Worlds in the coming months.
naoo Worlds addresses the growing demand for local digital activation by bridging the gap between online inspiration and real-world visits. Unlike existing platforms that either provide content or help users find places, naoo uniquely combines creators, communities, AI, and local businesses. Users can seamlessly move between a personalized feed and an interactive map, discovering new places both by content and location. Local businesses can integrate their offers into relevant Worlds, embedding activations within a natural user journey.
The platform is designed for scalability. Each new World brings its own community, local content, and businesses, creating a mechanism for international growth. This foundation also supports future AI-native verticals such as shopping, travel, real estate, and jobs. The selected World creators have a combined reach of over three million followers, channeling substantial community potential into the naoo ecosystem for organic growth.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, stated: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
For more information, view the original release on NewMediaWire.
The launch of naoo Worlds represents a significant step in naoo's mission to build a next-generation social media and activation ecosystem, connecting digital attention with geographic relevance and merchant interaction. By leveraging AI and creator-led content, naoo aims to transform how people discover and engage with local places and businesses.
