ZUG, Switzerland - naoo AG, operator of an AI-powered social discovery, activation, and commerce platform, has announced the launch of naoo Sense 3, a completely rebuilt version of its AI-powered content feed. This new feed marks a significant upgrade in how content is discovered, personalized, and surfaced across the naoo app, representing the next evolution of the company's proprietary recommendation system.
Unlike the previous algorithm, naoo Sense 3 reacts to each user in real time. The feed shows new content every time it is opened, adapting instantly as user behavior and interests shift. This ensures that even new users find a personal and relevant feed from their very first session, rather than the same generic content everyone else sees. The feed integrates multiple content sources, including interests, trends, location, and community signals, all processed in real time.
naoo Sense 3 is the first feed built end-to-end on naoo's matured AI organization. The company's AI team has delivered a full stack of infrastructure and products over the past year, laying the groundwork for this launch. Key components include GAIA, a scalable data and AI infrastructure; ModelKnife, a machine-learning framework for automated model training and real-time serving; and METIS, a real-time experimentation layer. These foundations enable naoo Sense 3 to run multiple versions of the feed algorithm side by side, measure performance against real engagement signals, and roll out the strongest configurations with confidence. This built-in experimentation capability ensures the feed continuously improves rather than staying fixed.
Dr. David Liu, Head of AI and Lead Data Scientist at naoo, commented: “naoo Sense 3 is a step-change in how our feed works - and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique - interests, location, community and, increasingly, our business ecosystem - in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”
For naoo, this launch is a strategic move. A more relevant, fresher, and more personal feed is the engine that leading social platforms have used to deepen engagement, retain users, and grow audiences. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement, supporting sustained growth of its active user base. A phased rollout for naoo Sense 3 is planned for August 2026.
naoo AG is shaping the future of creator-driven media, social interaction, and local engagement. The naoo platform combines digital attention with real-world results through personalized content, gamification, and a points and rewards system. Business customers can create offers and incentivize visits to physical locations with naoo points. The company also partners with Kingfluencers AG, Switzerland’s largest influencer agency, to expand its marketing funnel. naoo is headquartered in Zug, Switzerland, employs 41 people, and is listed on the Dusseldorf Stock Exchange.
