David A. McInnis, a news marketing pioneer and author, today announced the release of News Marketing: The 28-Day System for AI Visibility Through Press Releases. The book is designed to help businesses, marketers, communicators, and public relations professionals adapt to the rapidly changing landscape of AI-powered information discovery.
As platforms such as ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly shape how people find and consume information online, organizations face a new challenge: ensuring their expertise, products, services, and announcements are visible within AI-generated answers. News Marketing: The 28-Day Discipline That Keeps Brands Findable presents a practical framework for addressing that challenge by helping organizations understand how AI systems retrieve information, evaluate sources, recognize entities, and surface content in response to user questions.
The book introduces concepts including AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in modern digital discoverability. McInnis emphasizes that many organizations are still operating with visibility strategies built for an earlier era of the internet. The rise of AI-powered search and answer engines is changing how information is discovered, and this book provides a practical framework for understanding those changes and adapting to them.
The book outlines a repeatable 28-day publishing system designed to help organizations create structured, discoverable content that can support long-term visibility across traditional search engines and emerging AI retrieval systems. It explores how content assets like news releases, when properly structured and amplified, can serve as durable digital assets that contribute to brand discoverability long after publication.
Topics covered in the book include: how AI systems retrieve and evaluate information; the differences between AI training, grounding, and retrieval; the role of entity authority and knowledge graphs; schema markup and structured data best practices; AI visibility, AIO, GEO, and evolving search behaviors; the 28-Day Rule for maintaining newsworthiness and discoverability; and building long-term visibility through news-driven content strategies.
News Marketing: The 28-Day System for AI Visibility Through Press Releases is available now in paperback and Kindle editions on Amazon.
Marketers and PR professionals are invited to download the book and gain free access to the AI ChunkTool, a companion web application that lets writers see their copy the way AI does. The ChunkTool analyzes any pasted text and maps exactly where AI retrieval systems will slice it into chunks, comparing six industry-standard chunking strategies side by side, from fixed token windows to paragraph and semantic splitting. Writers can instantly verify that key claims and brand messages survive intact inside a single chunk, check whether any critical phrase gets severed at a chunk boundary, and receive a full emailed report of the analysis.
To learn more about the book or download a complimentary digital edition, visit News Marketing Book - The Online Visibility Program for AI and SEO.
