SoftwareOne Achieves AWS Data Competency, Strengthening Its Position in Database Modernization and AI Readiness

By Trinzik•
SoftwareOne's new AWS Data Competency in Analytics and Database validates its expertise in helping enterprises modernize data estates and deploy AI, with proven customer results and a growing competitive edge in the cloud services market.
SoftwareOne Achieves AWS Data Competency, Strengthening Its Position in Database Modernization and AI Readiness

SoftwareOne, a global software and cloud solutions provider, has achieved the AWS Data Competency in both the Analytics and Database categories. The competency is one of AWS's most rigorous partner validations, awarded only to partners with demonstrated customer success and deep technical expertise. For enterprises grappling with rising database costs and untapped data, the recognition signals that SoftwareOne is a trusted partner for modernizing mission-critical workloads on AWS and turning data into business value.

The importance of this announcement extends beyond a badge. As organizations face pressure to cut costs and simultaneously prepare for AI-driven innovation, the ability to modernize databases and build robust data foundations has become critical. SoftwareOne's competency directly addresses this dual challenge. The company helps customers optimize and modernize databases, often moving from proprietary licensed engines to open-source alternatives to reduce costs. It also assists in building data lakes and analytics platforms that transform fragmented data into actionable insights. "Most enterprises we work with are paying more than they need to for their databases and sitting on data they can't yet put to work," said Gudmundur Adalsteinsson, Chief Channels & Ecosystems Officer at SoftwareOne. "With 23 AWS Competencies, this recognition reflects both sides of how we help. We optimize, modernize databases and move from proprietary licensed engines to open-source alternatives to cut costs. And we help customers innovate, building the data foundations that AI and agentic AI projects depend on. Good data is what separates AI pilots from AI results."

This achievement builds on SoftwareOne's existing AWS credentials, including the AWS AI Services Competency and AWS Machine Learning Competency, as well as its participation in the AWS Generative AI Partner Innovation Alliance. Together, these validate the company's ability to guide customers from data foundations to AI in production. The competency also reinforces SoftwareOne's position as an AWS Premier Tier Services Partner, enabling it to differentiate in a crowded cloud services market.

Proven customer impact underscores the value of this recognition. Popular Book Company in Singapore replaced a legacy SAP Business Warehouse with a data lakehouse on AWS, reducing reporting time by 70%. Tiketti in Finland implemented zero-ETL replication from Amazon Aurora MySQL to Amazon Redshift, cutting latency to under a minute. Phone House in Spain optimized data pipelines to reduce marketing campaign creation time from seven days to one hour. "SoftwareOne delivered more than they promised," said the Retail General Manager at Popular Book Company. "The speed and flexibility of our new AWS platform is remarkable, and with Generative AI, our teams are asking questions of our data we never thought possible. This is the foundation for our next phase of growth."

For SoftwareOne, the Data Competency is not just an accolade but a strategic asset. It signals to enterprises that the company has the proven expertise to help them navigate complex data modernization projects, reduce costs, and lay the groundwork for AI. As businesses seek to move from AI pilots to tangible results, partners with validated skills in both data and AI will be in high demand. SoftwareOne's expanded collaboration with AWS positions it to capture that demand, helping customers unlock the full value of their technology investments. The original release can be viewed on www.newmediawire.com, and more information about the company is available at www.softwareone.com. This news was initially distributed via NEWMEDIAWIRE.

Trinzik

Trinzik

@trinzik

Trinzik AI is an Austin, Texas-based agency dedicated to equipping businesses with the intelligence, infrastructure, and expertise needed for the "AI-First Web." The company offers a suite of services designed to drive revenue and operational efficiency, including private and secure LLM hosting, custom AI model fine-tuning, and bespoke automation workflows that eliminate repetitive tasks. Beyond infrastructure, Trinzik specializes in Generative Engine Optimization (GEO) to ensure brands are discoverable and cited by major AI systems like ChatGPT and Gemini, while also deploying intelligent chatbots to engage customers 24/7.