Datavault AI (NASDAQ: DVLT) announced that two-time world heavyweight champion Tyson Fury has signed on as international spokesperson to support the company’s data monetization and digital asset initiatives, including the upcoming launch of the Sports Illustrated Exchange focused on name, image and likeness (NIL) monetization for athletes, influencers and rights holders. The partnership is intended to elevate awareness of Datavault AI’s AI-powered data monetization and quantum-secure technologies as the company expands its reach in sports and digital asset markets.
The collaboration underscores a broader trend of professional athletes engaging with technology companies to leverage their personal brands and explore new revenue streams. For Datavault AI, Fury’s global recognition is expected to drive visibility for its platform, which aims to help athletes and rights holders monetize NIL through secure digital assets. The Sports Illustrated Exchange, a key initiative, will rely on Datavault AI’s technology to enable secure licensing and trading of digital representations of athletes.
Datavault AI’s technology suite includes the Information Data Exchange, which enables digital twins and NIL licensing by anchoring to immutable metadata. The company’s cloud-based platform provides solutions in Acoustic Sciences and Data Science divisions, with patents covering wireless audio and data security. The Data Science division leverages Web 3.0 and high-performance computing for data perception, valuation, and secure monetization across industries such as sports, entertainment, biotech, and fintech.
The partnership with Fury comes as Datavault AI positions itself at the intersection of sports, blockchain, and artificial intelligence. By securing a high-profile athlete, the company aims to demonstrate the practical application of its technology in real-world scenarios. The move also highlights the growing importance of NIL rights, which have become a significant revenue source for athletes since policy changes in collegiate sports.
Datavault AI is headquartered in Philadelphia, PA. More information about the company and its technologies is available on its website. The latest news and updates relating to DVLT can be found in the company’s newsroom at https://nnw.fm/DVLT.
