Wingman, a marketing agency serving small and medium-sized businesses for 17 years, has promoted Gillian Petro to Creative Manager. The appointment, announced by CEO Tom Mirabella, signals the agency's commitment to maintaining creative excellence while embracing new technologies and scaling its operations. Petro, who has been with Wingman for several years, will now oversee the agency's design work, review creative assets to ensure alignment with client visions and brand standards, and mentor and manage Wingman's growing team of designers. She will also explore innovative approaches and emerging creative technologies, including AI-powered tools where appropriate, to enhance the agency's creative capabilities while preserving the custom, high-quality work clients expect.
Petro's promotion is significant for several reasons. First, it reflects Wingman's rapid growth and the need for stronger leadership in its creative department. "During my time at Wingman, I have seen the company experience substantial growth, and I look forward to helping maintain that momentum and contributing to our continued expansion," Petro said. Her new role will provide a higher-level overview of design work and drive innovative approaches that improve creative services for all clients. This is crucial as the agency continues to expand its team and franchise network across offices in Belmar, Manasquan, Middletown, Marlboro, and Toms River.
Second, Petro's appointment underscores the increasing importance of integrating emerging technologies, such as AI, into creative processes. By exploring AI-powered tools, Wingman aims to strengthen its creative output without sacrificing the personalized, custom approach that has defined its work for nearly two decades. This balance between innovation and quality is essential for meeting the evolving needs of small and medium-sized businesses, which rely on Wingman for website design, branding, social media, SEO, print marketing, digital advertising, and creative strategy.
CEO Tom Mirabella praised Petro's contributions: "From day one, Gillian has demonstrated an incredible eye for design, strong attention to detail and a genuine commitment to our clients. As we continue to grow, her leadership will be instrumental in maintaining the creative excellence our clients expect while helping us embrace new tools and ideas that make our work even stronger." His confidence in Petro highlights the agency's strategic focus on nurturing internal talent to drive long-term success.
For clients and the broader business community, this announcement means that Wingman is poised to deliver even more cohesive and innovative creative solutions. As the agency expands its franchise network, Petro's oversight will help ensure consistency and quality across all locations. Businesses seeking marketing partners can learn more by visiting wingmanplanning.com. With Petro at the helm of creative operations, Wingman is well-positioned to help more businesses bring their brands to life and succeed in a competitive landscape.
