ONAR Acquires Retina.ai to Enhance AI-Powered Marketing Intelligence Capabilities

ONAR (OTCQB: ONAR), a marketing-technology firm and agency network, has signed a definitive agreement to acquire Retina.ai, a leading AI marketing intelligence platform known for early customer value prediction. This strategic acquisition represents a significant enhancement to ONAR's technological capabilities in the competitive marketing technology landscape. The integration of Retina.ai with ONAR's existing Cortex predictive analytics engine will substantially improve the company's ability to forecast critical business metrics before significant financial commitments are made.

The merger will enable ONAR to provide more accurate predictions of customer lifetime value (CLV), churn rates, and campaign return on investment prior to advertising expenditure. This capability is particularly valuable for marketing agencies and brands seeking to optimize their marketing budgets and improve customer retention strategies. Retina.ai's established client base, which includes major brands like Unilever and Dollar Shave Club, demonstrates the platform's effectiveness and market acceptance in the competitive AI marketing intelligence space.

The acquisition strengthens ONAR's Software-as-a-Service (SaaS) offerings and creates significant cross-selling opportunities across its agency network. By integrating Retina.ai's technology, ONAR can deliver more comprehensive real-time data insights throughout its portfolio of marketing services. This enhanced data capability allows for more informed decision-making and improved campaign performance for clients across various industries.

For more detailed information about this development, readers can visit https://ibn.fm/h7FAX. The financial terms of the acquisition were not disclosed, which is common in private technology company transactions. This strategic move positions ONAR more competitively in the rapidly evolving marketing technology sector, where AI-driven insights are becoming increasingly crucial for business success.

The integration of Retina.ai's technology represents ONAR's continued commitment to developing innovative marketing solutions through its technology incubator, ONAR Labs. This acquisition aligns with the company's mission to power unparalleled marketing services that drive revenue growth through integrated, AI-driven approaches. The enhanced predictive capabilities will benefit middle-market and growth-stage companies that form ONAR's core client base.