Kevel Launches AI-Powered Console to Transform Retail Media Campaign Management

Kevel, the leading retail media technology provider, has launched Kevel Console, an AI-powered self-service platform designed for retailers, marketplaces, and publishers. This platform combines powerful AI features with flexibility to transform go-to-market advertising strategies, streamline campaign management, and deliver measurable results across every touchpoint. As retail media evolves, Kevel Console addresses the industry projection that 25% of retail media dollars will shift to offsite channels such as search, social, and display by 2027, providing advanced AI-driven automation to simplify complex campaign management.

The platform integrates intelligent AI tools designed to boost efficiency, reduce manual effort, and drive impactful results. Key features include AI Budget Management, which optimizes campaign budgets in real-time by allocating spend to the highest-performing channels and audience segments. The AI-Powered Creative Builder automates the creation of tailored ad units, including native, display, and sponsored listings, while incorporating dynamic personalization based on first-party data. Additionally, AI Workflow Automation streamlines booking, management, and reporting with intelligent tools that ensure efficiency.

James Avery, CEO of Kevel, stated that AI is redefining what's possible in retail media, emphasizing that Kevel Console combines the power of AI with the flexibility retailers need to maintain full control of their data. The platform's flexibility allows retailers to launch custom campaigns in as little as 14 days, reducing development time by 9x compared to traditional builds, enabling businesses to quickly adapt to fast-changing industry conditions and seize new revenue opportunities.

Kevel Console bridges the gap between owned and external platforms, helping retailers craft more cohesive, data-driven advertising strategies. Through enhanced offsite integrations, businesses can activate first-party data to engage audiences in privacy-safe environments, achieving hyper-relevant targeting across platforms like search, social media, and display. With real-time AI optimization, the console continuously adjusts spend, ad placements, and targeting to maximize performance and ROI.

The platform has already demonstrated success across diverse industries. Dagrofa, a leading Danish grocery retailer, leveraged Kevel Console's AI segmentation and offsite integrations to generate higher purchase intent and achieve significant sales growth for supplier campaigns. In the automotive sector, mobile.de, Germany's largest automotive marketplace, reduced dealership churn and boosted lead generation by deploying scalable, AI-enhanced ad placements optimized for consumer engagement.

Kevel's holistic approach combines the latest advancements in AI with its API-first, modular platform, providing unmatched customization, scalability, and data privacy. The console is SOC 1 & 2 compliant and integrates seamlessly with existing retail systems, ensuring rapid deployment with reduced overhead. Its ability to forecast, personalize, and optimize campaigns in real time ensures businesses can confidently navigate a competitive landscape while maintaining shopper trust. For more information, visit https://www.kevel.com.