Mobile1st Achieves Platinum Partner Status with Optimizely, Strengthening Digital Experience Capabilities

Mobile1st, a leader in digital product growth, has been certified as a Platinum Partner of Optimizely, the leading digital experience platform provider. This achievement follows Mobile1st's completion of a thorough certification process, including participation in Optimizely Education training and support for Optimizely sales and enablement in successfully onboarding and implementing Optimizely products. As a Platinum Partner, Mobile1st now possesses comprehensive competency, implementation experience, and extensive product expertise, joining Optimizely's Solution Partner Success Program as a qualified, value-add seller of the Optimizely Digital Experience Platform.

The partnership significantly enhances Mobile1st's capability to help brands quantifiably grow website revenue per visitor across various sectors including e-commerce, lead generation, subscription services, and ad revenue engagement. Optimizely's platform, known as Optimizely One, offers powerful features for marketers, including industry-leading content management, commerce tools, data personalization, and web experimentation functionality in an integrated suite. A commissioned Total Economic Impact study conducted by Forrester Consulting found that organizations using Optimizely realized a 370% return on investment over three years, with $9.84 million net present value and $1.1 million in savings from increased developer productivity.

This partnership matters because it combines Mobile1st's proven growth methodology with Optimizely's advanced technological capabilities, particularly through Opal, Optimizely's smart AI assistant embedded across the entire marketing lifecycle. The integration enables teams to work more efficiently using generative AI, smart insights, and automated recommendations, providing greater agility to respond to market trends and deliver more relevant content that engages and converts customers. With Optimizely being a leader in eight different analyst reports and supporting over 10,000 businesses including major brands like H&M, PayPal, and Toyota, this partnership positions Mobile1st to help clients achieve similar success through optimized digital experiences.

The collaboration represents a significant advancement in digital marketing capabilities, as Jonathan Silverstein, CEO & Co-Founder at Mobile1st, emphasized the decade-long commitment to mastering client growth needs and Optimizely's solution set since 2020. Jessica Dannemann, Chief Partner Officer at Optimizely, acknowledged Mobile1st's unmatched expertise in leveraging the Optimizely product portfolio to help growing companies deliver industry-leading end-to-end digital experiences. This partnership strengthens the digital ecosystem by connecting qualified partners with global reach and creative outlook, ensuring mutual customers achieve success in both short and long-term digital transformation initiatives.