Beeline Holdings Appoints Frank Knuettel II to Board of Directors to Drive Growth Strategy

Beeline Holdings (NASDAQ: BLNE) announced the appointment of Frank Knuettel II to its board of directors, effective immediately. Knuettel brings over 20 years of executive leadership experience across early-stage public companies in technology and life sciences, and currently serves as CEO of Channel Therapeutics Corporation. Known for his capital markets expertise and M&A success, including leading Unrivaled Brands from $10 million to $100 million in revenue, Knuettel has raised more than $400 million throughout his career and held key roles at IP Commerce and MJardin Group.

His appointment supports Beeline's growth strategy in the investment lending market. Beeline Financial Holdings, Inc. is a mortgage fintech company transforming the way people access property financing through its fully digital, AI-powered platform that delivers a faster, smarter path to home loans for both primary residences and investment properties. The company operates Beeline Labs as its innovation arm focused on next-generation lending solutions.

The addition of Knuettel to the board represents a strategic move to leverage his extensive experience in scaling companies and accessing capital markets. His track record of successfully growing Unrivaled Brands tenfold in revenue demonstrates his ability to drive substantial business expansion, which aligns with Beeline's objectives in the competitive mortgage technology sector. This appointment comes at a time when the fintech industry is experiencing rapid transformation, with digital lending platforms gaining significant market share.

Knuettel's background in both technology and life sciences provides diverse perspectives that could benefit Beeline's innovation efforts. His experience with capital raising and mergers and acquisitions positions him to contribute significantly to Beeline's strategic planning and execution. The mortgage technology sector requires substantial capital investment for platform development and market expansion, making Knuettel's fundraising expertise particularly valuable for Beeline's growth initiatives.

This board appointment signals Beeline's commitment to strengthening its leadership team with experienced executives who have proven success in scaling technology companies. The move is expected to enhance the company's ability to navigate the complex regulatory environment of mortgage lending while pursuing aggressive growth targets. Knuettel's appointment comes as the company seeks to capitalize on the growing demand for digital mortgage solutions and expand its market presence in the competitive fintech lending space.