Evertise AI PR Launches Three AI-Powered Products to Transform Public Relations Industry

Evertise AI PR is revolutionizing the public relations industry with the launch of three AI-powered products designed to transform how PR is conducted in the digital era. The company's new offerings—EverReach, EverInsight, and EverCreate—leverage advanced artificial intelligence to address longstanding limitations in traditional PR methods, particularly press releases, which Shawn Hameed, Head of Products and AI, describes as "stuck in the past" and unchanged since the days of print newspapers.

EverReach combines AI with audience targeting to ensure messages reach high-value audiences across major digital platforms including https://ads.google.com, LinkedIn, X, Instagram, and Facebook. Unlike conventional PR distribution that focuses on broad reach, EverReach uses proprietary algorithms to deliver content at the right place and time, emphasizing quality attention over mere visibility. Gulfam Shabbir, CEO of Evertise, notes that in today's cluttered digital landscape, this tool empowers brands to stand out with clarity and impact.

EverInsight elevates data-driven decision-making by providing real-time analytics and customizable dashboards that offer deep insights into competitive strategies. This product goes beyond basic data reporting, enabling brands to analyze and anticipate competitor movements, thus serving as a strategic game plan for offensive PR strategies. Gulfam explains that EverInsight merges PR strategy with live data, transforming raw information into actionable inspiration.

EverCreate harnesses large language model (LLM) technology, natural language processing, and sentiment analysis to generate PR content with precision and depth, tailored to specific audiences, regions, and industries. It moves away from generic copy, ensuring messages resonate on a human level and leave a lasting impact. This tool is particularly valuable for PR professionals seeking to enhance engagement through personalized and effective communication.

The implications of this product rollout are significant for the PR industry, as it addresses critical gaps in traditional practices by integrating AI for smarter targeting, deeper insights, and more authentic content creation. This shift not only modernizes PR workflows but also enhances efficiency, relevance, and competitive advantage for brands navigating an increasingly digital and data-centric world. Evertise AI PR's initiative signals a broader transformation in how public relations can leverage technology to achieve greater impact and adaptability.