DeepTarget Inc., a pioneer in AI-powered marketing solutions for financial institutions, announced record-breaking engagement metrics across its customer base along with significant expansion with new financial institution customers. The company's 2024 performance data analysis reveals that financial institutions using its digital marketing platform achieved click-through rates averaging 27.22% across campaigns, representing a dramatic advancement over the financial industry average of just 0.05%.
Key performance highlights from 2024 include 732,000 clicks generated from 2.6 billion impressions across DeepTarget financial institutions, with 61.7% of institutions achieving CTRs above 20%. Top-performing institutions reached click-through rates as high as 88.39%, while 90.9% of institutions achieved engagement rates at least 200 times better than industry standards. Preetha Pulusani, CEO of DeepTarget, stated that these results demonstrate targeted, personalized engagement in digital banking represents a fundamental transformation in how financial institutions connect with their accountholders.
Beyond impressive engagement metrics, DeepTarget's platform delivered substantial business results for financial institutions over the past year, including 1,013,281 leads generated, 129,336 new accounts opened, $1.3 billion in new loans generated from April to December 2024, $1.1 billion in new deposits, and $14.35 million in new commercial balances. The platform now serves 2.4 million digital consumers across 285 active client contracts, delivering 3.6 billion ad impressions annually and generating over $19 million in monthly recurring revenue for client institutions.
Mark Gandy, CIO of Dow Credit Union, emphasized the direct and immediate engagement benefits, noting that members choosing to walk into digital branch experiences are now met immediately with intuitive, relevant and personalized communications. Phil Suckow, VP Innovation at Incredible Bank, added that partnering with DeepTarget enables running hundreds of opportunities simultaneously while achieving personalization at scale by harnessing data and tailoring messages.
DeepTarget has expanded its customer base in the last 14 months by welcoming 17 financial institutions including Allied Federal Credit Union, AmeriChoice Federal Credit Union, Beacon Credit Union, Certified Federal Credit Union, CODE Credit Union, Dow Credit Union, Energy Capital Credit Union, Excel Federal Credit Union, Farmers Bank & Trust, FedChoice Federal Credit Union, First National Bank of Fort Smith, IncredibleBank, MA Bank, Nebo Credit Union, Stone Bank, Sun Community Federal Credit Union, and Zing Credit Union, representing institutions with assets ranging from $129 million to $2.9 billion. For more information, financial institutions can visit https://www.deeptarget.com/.
