Former Apple App Store Head Phillip Shoemaker Joins The Crypto Company as Advisor to Drive Blockchain Security Innovation

The Crypto Company has announced that Phillip Shoemaker, former head of the Apple App Store and innovator in identity, security, and artificial intelligence, has joined as an Advisor. This appointment is part of TCC's Q1 2025 initiative to expand its advisory board with high-impact leaders driving crypto and blockchain adoption and innovation. Shoemaker brings decades of experience in software, platform security, and payments, having played a pivotal role in shaping the modern app ecosystem at Apple.

As the head of the App Store, Shoemaker led developer policies, platform trust, and security frameworks, helping establish one of the world's largest digital marketplaces. Currently, Shoemaker serves as CEO of Identity.com, where he is pioneering decentralized identity solutions to enhance privacy and security in the digital world. His deep expertise in blockchain-based identity verification aligns with TCC's mission to redefine trust and security through blockchain innovation.

Phillip Shoemaker stated, "TCC is working toward building the future of blockchain, and I am excited to join in this evolution. Blockchain adoption is critical for the next phase of digital transformation, and I believe TCC is positioned to be a leader of that shift." Ron Levy, CEO of TCC, emphasized the significance of this appointment, noting that "Phillip's leadership in security, identity, and artificial intelligence brings a critical perspective to our advisory team. His experience at Apple and in decentralized identity aligns with our vision of bridging traditional technology and finance with blockchain and crypto."

With Shoemaker's expertise, TCC strengthens its position at the intersection of blockchain, security, and real-world applications, reinforcing its commitment to institutional-grade digital asset solutions. The company's website at https://www.thecryptocompany.com provides additional information about their Web3 initiatives and digital asset strategies. This strategic move comes as blockchain technology continues to evolve, with identity verification and security becoming increasingly critical components for mainstream adoption of digital assets and decentralized applications.