Daegu Hosts FIX 2024 Expo Showcasing Future Technologies with Major Economic Impact

Daegu Metropolitan City opened FIX 2024, an expo showcasing cutting-edge technologies that will shape the future, at Daegu EXCO on October 23. As the largest tech event in South Korea, FIX 2024 runs for four days from October 23 to 26, bringing together 463 companies and 2,071 booths. The event serves as a comprehensive innovation technology platform covering future mobility, robotics, and ABB (AI, Big Data, Blockchain), where various innovative technologies and products are presented under the slogan 'Better Tech, Better Future.'

The Daegu Policy Institute forecasts that FIX 2024 will generate an economic ripple effect of KRW 933.2 billion in production, KRW 262.6 billion in added value, and 3,263 added jobs, supported by strengthened business programs like export consultations and buyer meetings. Global companies like Tesla, Hyundai Mobis, ABB Korea, SK, and KT are exhibiting their technologies, while top experts from fields such as AI and robotics, including Nvidia and UCLA's RoMeLa (Robotics & Mechanisms Laboratory), are participating in international conferences.

At the East Wing of EXCO, the Mobility Hall features key participants such as Tesla, Hyundai Motor, Kia, Hyundai Mobis, Samsung SDI, GM, and Autonomous a2z. Major highlights include Tesla's Cybertruck, Hyundai's SPACE Mobility concept car, and Hyundai Mobis's MOBION, which debuted at CES 2024. The UAM Special Experience Center, co-organized by Daegu Metropolitan City, SK Telecom (SKT), Korea Airports Corporation, and Hanwha Systems, allows attendees to experience a full-size UAM aircraft simulator from SKT.

The robotics and ABB industries are showcased in the West Wing with the newly introduced Start-up Arena. Leading robotics companies like HD Hyundai Robotics, ABB Korea, Fraunhofer IML, and Bear Robotics are participating, with RoMeLa's latest bipedal robot ARTEMIS making its first appearance in Korea. In the ABB sector, SK, KT, AWS, LVIS, and ESTsoft are presenting advanced technologies, and attendees can experience XR-based content like The Sandbox Korea's Apple Vision Pro metaverse content and SKONEC Entertainment's XR game content.

Global conferences featuring major players from the global technology industry are being held at EXCO and Hotel Inter-Burgo EXCO from October 23 to 25. Eighty-one experts from 13 countries, including 31 international speakers, are discussing trends in mobility, ABB, robotics, and emerging industries. The mobility sector's keynote speakers include SangYup Lee, Hyundai Motors Executive Vice President, and Sangyong Lee, the Head of the R&D Laboratory at LG Electronics VS Company.

The export consultation meetings on October 23-25 are facilitating business meetings between companies and international buyers, featuring more than 200 buyers from 30 countries including North America and the Middle East. A job fair featuring 20 companies such as Samsung SDI, GM, and Valeo Mobility Korea is being held alongside procurement consultations with representatives from 70 major companies, public institutions, and private investors.

Visitors to FIX 2024 can participate in various experiences, including test drives of electric vehicles, cultural performances, and tourism-linked programs. Test drive vehicles include the Hyundai IONIQ 5, Hyundai Casper, Audi Q4 Sportback e-tron, BMW, Peugeot e-2008, and Jeep Avenger. Visitors can also enjoy a 30% discount on performances and exhibitions at the Daegu International Opera Festival, Kansong Art Museum Daegu, and Daegu Art Museum during the event by presenting their FIX 2024 badges or ticket receipts.