New research by HR.com’s HR Research Institute reveals a significant gap between the recognized importance of personalized HR services and their actual implementation in organizations. The study shows that 65% of HR professionals acknowledge increased importance of personalized HR experiences over the past two years, yet only 32% report their companies offer these services to a high or very high extent.
The research identifies several critical barriers preventing effective personalization implementation. Budget constraints represent the most significant challenge, with 43% of respondents citing insufficient financial resources as a major obstacle. Administrative complexity follows closely, as 40% of organizations struggle with managing personalized services at scale. Additionally, 37% of HR leaders find it difficult to align individual employee needs with overarching business priorities.
Debbie McGrath, Chief Instigator and CEO of HR.com, emphasized the strategic importance of personalization, stating that helping people do their best work often requires personalized approaches that empower employees and potentially streamline HR operations when implemented correctly. The full research report available at https://hr.com/hrresearchinstitute provides detailed insights and actionable recommendations for improving workforce communication and collaboration.
The findings suggest that organizations failing to address this personalization gap may face challenges in employee engagement, productivity, and work quality. The research webcast presentation recording titled HR Personalization Is Key… But Tricky to Make Work Well! offers additional insights available for on-demand viewing, providing practical guidance for HR professionals seeking to bridge this implementation gap.


